I’m honestly at a point where I feel completely lost with Meta Ads.

Some days it spends way above what I’d expect, other days delivery is inconsistent, performance feels unpredictable, and I can’t seem to find any logic behind what’s happening.

I’ve tested:

• detailed targeting
• broad targeting
• different creatives
• different budgets
• manual adjustments
• leaving campaigns untouched to let them stabilize

And it often feels like none of it makes a consistent difference.

What’s making this harder is that when results drop, the responsibility falls on me as if I’m clearly doing something wrong — but at this point I genuinely don’t know what else to test or optimize.

Has anyone else hit this wall with Meta?

Was there a point where things finally “clicked” for you, or is the platform just this unpredictable now?

Everything is good my creative is just perfect i have a great perfo last week and results yesterday was good but today ctr is soo high and barely i did 3 orders , only me or everyone?

Good evening, I need some support for my META campaign.🙏🏻🙏🏻

As i can see i'm not the only one struggling with my META campaign, but this one in particular is killing me!!!

Campaign report: https://drive.google.com/file/d/1Lj-gSyCdZwS3sn_hdT0BiO5y6i2MMCGD/view?usp=sharing

A campaign in the fitness sector. My client is trying to target a high-ticket audience of entrepreneurs and freelancers who want to get back in shape, improve their energy levels, and also address physical pain.

I launched the campaign less than a month ago — about 3 to 4 weeks, Budget 20€/day, with istant lead form. Initially it performed very poorly, which I imagine is also due to Meta's situation over the past few months.

But he main issue was that the form we had set up was too restrictive — specifically, the first pre-filtering question, which determined whether a user was a freelancer or not, caused the form to close immediately if the user indicated they were not an entrepreneur or freelancer. This limited lead collection and prevented Meta from having enough data to exit the learning phase.

I modified the form so that the question was no longer conditional, meaning all data would still reach Meta regardless of the answer, helping it exit the learning phase as soon as possible.

This definitely improved the situation somewhat, as we reached approximately 7 leads. The issue is that the cost per acquisition is still very high and leads are coming in very slowly. We are attaching a screenshot of the performance.

In your opinion, does it make sense to turn off all ads except the best-performing ones — which are the 2 posts that generated the total leads so far? My idea is to turn off all ads and have Meta spend the full daily budget of €20 on the 2 top-performing posts.

Once this is done, if I verify that leads increase, I was thinking of also introducing a new post with a different angle, or launching a new reel that also takes a different angle.

Thank you in advance for your Help!!🙏🏻🙏🏻

Does anyone know how to get Meta to respond? Obviously there’s unauthorized use here, resulting in charges, and all I can do is talk to an AI-powered customer service not that says it can’t help and wants to end the convo, but won’t connect me to a human?

I’ve seen other stories about this happening to others, but none show how to get to the resolution. Appreciate any help!

I’m building a platform that publishes sponsored sports highlight posts on Instagram.

Question about Instagram product tagging:

If a sponsor is a brand like Nike, and we want to tag one of their products in an organic Instagram post, do we need access to Nike’s official Meta Commerce catalog / product IDs?

Or can we create the product manually in our own catalog and tag it?

Hey everyone,

Quick question — if a campaign is performing really badly within the first day, do you usually stop it immediately or give it a few more days?

Here are my stats after ~20 hours:

Total (3 ads):

• Spend: $24
• Reach: 695
• Clicks: 1
• CTR: 0.20%
• CPC: $24

As you can see, engagement is extremely low and CPC is obviously terrible.

I know 1 day might be too early to judge, but at the same time these numbers feel way off.

Would you:

• Kill it right away?
• Let it run another 1–2 days?
• Or duplicate and test something new instead?

Would really appreciate hearing how you guys handle this situation 🙏

Got a new client, does high-end aesthetics based in central London. Since the Ad went live last Tuesday she’s messaged pretty much every day moaning the leads are crap and they’re foreigners (wish I was joking there!), they don’t answer, they’re too far away or not willing to pay a deposit (for a consultation 🙈)

I haven’t even managed to get the Ad through the learning phase as she constantly wants changes! She won’t give me access to the leads either so I can’t even see any of their stats.

Would you try to carry on or would you just offer a release from the contract? She’s doing my head in!

Hey everyone, need some advice from people running Meta ads.

I started with $30/day CBO, 6 creatives in 1 ad set targeting US market (beauty/wellness niche):

Got 3 sales ($120 revenue) + 2 subscription signups

Total spend: ~$120 in first 6 days

1 creative was eating ALL the budget (person applying product on skin + AI voice overlay)

Other 5 creatives got zero spend, couldn't validate anything

What I changed:

Switched to 2 separate ABO campaigns to force budget distribution:

Campaign 1: $10/day — winning creative only

Campaign 2: $20/day — 4 new test creatives at $5 each

Current problem:

I'm new into Meta ads and don't know how to operate

Started with $500 budget. $200 spent. $300 remaining. Also have $120 from sales I can reinvest.

My questions:

- Did restructuring kill my winning creative's data/learning?

- With $300 remaining (+$120 reinvestable = $420 total), what should I change, what strategy should i develop?

- Is $5/creative enough for testing or should I test fewer creatives at higher budget?

Would love input from people actively running Meta ads.

Lately on Reddit, I keep seeing the same type of posts again and again—people saying Meta ads are dead, nothing converts, costs are too high, everything is broken. But if you take a step back and actually look at what’s happening, the story doesn’t really match that narrative. Meta Platforms just reported their Q1 2026 numbers, and revenue jumped to $56.31 billion, up 33% year-over-year. That kind of growth doesn’t happen if advertisers are losing money and quitting. It happens when more people are spending, not less.

Even if you ignore the numbers and just open the Meta Ads Library for a minute, you’ll see it yourself. In almost any niche, there are thousands of ads running right now. Not just random tests, but ads that have clearly been running for weeks or months. That alone should tell you something simple—Meta ads are still working. Just not for everyone.

Recently, yes, performance has been a bit unpredictable. Some days campaigns perform really well, other days they don’t. But instead of accepting that as part of the system, most of us start overthinking everything. We jump into fixing technical things—changing campaign structures, testing new targeting, duplicating ad sets, trying different “strategies.” The problem is, while we’re busy doing all that, we often ignore the most important part.

Content.

In paid media, we get so focused on the technical side that we forget what actually makes someone stop, pay attention, and take action. You can have the best targeting, the cleanest setup, the most optimized funnel—but if your content doesn’t connect with the person seeing it, none of it really matters.

And content isn’t just a photo or a video. Its job is much deeper than that. It has to explain why the product matters, why someone should care, how it relates to their situation, and most importantly, why they should trust you. If that part is missing, no “hack” or setup will fix the results.

At the end of the day, ads don’t sell anything on their own. They just put your message in front of people. It’s the content that does the selling. That’s why instead of constantly chasing new tricks or blaming the platform, it makes more sense to focus on understanding people better—what they feel, what they want, what makes them stop scrolling.

Meta ads aren’t perfect right now, and they probably never will be. But this isn’t the real problem. The real issue is that we’re trying to fix performance from the outside, while the actual problem is often inside the message itself.

I started my clothing brand in November 2025. I recently decided to start meta ads in February. I’ve managed to get maybe 3 sales from my first ad and I recently made another ad 9 days ago and I got 1 sale. Why am I not getting consistent sales? My metrics are really good for the ad I have . Yesterday I changed my product photos and added lifestyle photos on top of the models on a regular white background. I sell a two piece set that totals $88 dollars. I’m now offering free shipping which is what I believe made me get the sales I did. But I am trying to sell out before I drop more clothes. Spend is $73.56, impressions is 5253, CPC-0.96, add to cart-37, initiated check out -7 purchase-1 Any advice?

can anyone help me?i want to start ad managing but i just dont know how my instagram profiel shoud look like... i have no experience i did the standard biography pfp name but what about posts, stories, highlights and what about my 0 followers? will people trust me?

i’m a meta ads guy looking to build something and trying to figure out where the real pain is before i write a single line of code.

so — what are you hacking together with spreadsheets that should just exist as a tool? what do you overpay for? what makes your workflow slower than it should be?

not pitching anything, genuinely just listening. drop it below

I am running the tax appeal campaign for a non funded organisation. I have creatives with different messaging(5) and each messaging has 3 variation( image only, image with overlay text and text only)
I am planning to target interest(social cause, financial planning), broad and warm audiences
Should i go with adding different messaging same variations in one ad set( images with overlay text in one ad set all messaging or image only in one ad set for all messaging) or should i club same messaging( all three variation) in one ad set and as per the performance i make additions of other messaging
What do you think is the right approach for you?

Hi all! 👋

I’m looking to level up my skills with Meta Ads, specifically for service-based businesses like medspas and longevity clinics.

Most of the content I’m finding on socials tends to be heavily ecommerce-focused.

1. Who are you actually learning from right now for Meta Ads?

2. Any courses that are worth it?

3. Any creators that specifically talk about service-based / local lead gen strategies?

4. Or what helped you actually get better at campaign performance?

Appreciate any recommendations!

First of all, sorry — English is not my first language. I work in e-commerce for a company, and I also started learning Meta ads from scratch. Our products are jewelry, and the company wants to target the North American market.

So far, I’ve spent more than $600 on Meta ads. At the beginning, with a $25 budget ad set, I could get around four add-to-carts. But later, even after spending $100, I got absolutely no conversions.

My CTR is actually pretty good, usually around 2.5%, but my CPC in the North American market can go as high as $4.60. Also, CPM in North America this week has skyrocketed to over $100.

Yesterday, I split the testing into two campaigns: one targeting North America and one targeting Europe. The Europe campaign’s data seems more normal, but since the budget was small and there were no add-to-carts, it’s hard to draw conclusions from it.

My conversion objective is Purchase, but so far I’ve only had two sales total.

I honestly don’t know what to do anymore. I feel really hopeless.

Here to Complain (and look for solutions) About Meta and Advantage+

Frustrated to the point of wanting to fight Zuckerberg in a parking lot, so bear with me. Opening ads manager makes me feel like I'm losing touch with reality.

1. Meta's made it nearly impossible to share links to ads, the option just outright disappears sometimes? Very difficult for clients who like to see the final results on their feed personally, testing url parameters etc.
2. Taking more and more control away from advertisers in how creatives are displayed - moving away from being able to upload custom creatives to match placement dimensions, using old uploaded creatives from other campaigns (like creatives for upcoming and past events that look similar but have different dates listed displaying on the wrong ad).
3. Almost zero control over placements anymore unless you dig through 3 layers of "further limit the reach of your ads" buttons.
4. Everything they've done to their audiences since they removed exclusions and started pushing advantage+ has made my life harder - our clients are all in some form of financial or corporate consulting services and our audiences need an insane amount of tight control and monitoring.

I'm trying to keep up with the changes and updates, but this is ridiculous.

Does anyone have any resources they can recommend to stay up to date, or solutions to the above that I might just be missing?

Would really appreciate anything that can help.