u/Muted-Apartment9286

▲ 4 r/metaads+2 crossposts

Meta ads campaign structure. Need suggestions

I am running the tax appeal campaign for a non funded organisation. I have creatives with different messaging(5) and each messaging has 3 variation( image only, image with overlay text and text only)
I am planning to target interest(social cause, financial planning), broad and warm audiences
Should i go with adding different messaging same variations in one ad set( images with overlay text in one ad set all messaging or image only in one ad set for all messaging) or should i club same messaging( all three variation) in one ad set and as per the performance i make additions of other messaging
What do you think is the right approach for you?

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u/Muted-Apartment9286 — 8 days ago