u/ChoiceAd5172

I’m building a platform that publishes sponsored sports highlight posts on Instagram.

Question about Instagram product tagging:

If a sponsor is a brand like Nike, and we want to tag one of their products in an organic Instagram post, do we need access to Nike’s official Meta Commerce catalog / product IDs?

Or can we create the product manually in our own catalog and tag it?

How much of “marketing strategy consulting” sold to non-marketing founders is actually strategy, vs. selling vanity metrics as if they were business metrics?

Almost every engagement I’ve seen with a founder who couldn’t tell CAC from CTR ended in a deck full of awareness numbers and zero pipeline.

Curious if that matches other people’s experience or if I’m sampling badly 🫡