u/LostFrame_

I’m honestly at a point where I feel completely lost with Meta Ads.

Some days it spends way above what I’d expect, other days delivery is inconsistent, performance feels unpredictable, and I can’t seem to find any logic behind what’s happening.

I’ve tested:

• detailed targeting
• broad targeting
• different creatives
• different budgets
• manual adjustments
• leaving campaigns untouched to let them stabilize

And it often feels like none of it makes a consistent difference.

What’s making this harder is that when results drop, the responsibility falls on me as if I’m clearly doing something wrong — but at this point I genuinely don’t know what else to test or optimize.

Has anyone else hit this wall with Meta?

Was there a point where things finally “clicked” for you, or is the platform just this unpredictable now?

Hi !

I’m running message campaigns and I’m noticing a huge discrepancy between what Meta Ads Manager reports and the actual number of conversations/messages we’re receiving.

The numbers shown in Ads Manager are significantly higher than what we can verify in reality, and I can’t figure out why.

I’ve already contacted Meta support, but so far I haven’t gotten any clear explanation.

Has anyone experienced this before?

If anyone has dealt with this or knows what might be happening, I’d really appreciate any insight.

Hi !

I’m running message campaigns and I’m noticing a huge discrepancy between what Meta Ads Manager reports and the actual number of conversations/messages we’re receiving.

The numbers shown in Ads Manager are significantly higher than what we can verify in reality, and I can’t figure out why.

I’ve already contacted Meta support, but so far I haven’t gotten any clear explanation.

Has anyone experienced this before?

If anyone has dealt with this or knows what might be happening, I’d really appreciate any insight.