HELP!! META IS KILLING MY CAMPAIGN 🙏🏻
Good evening, I need some support for my META campaign.🙏🏻🙏🏻
As i can see i'm not the only one struggling with my META campaign, but this one in particular is killing me!!!
Campaign report: https://drive.google.com/file/d/1Lj-gSyCdZwS3sn_hdT0BiO5y6i2MMCGD/view?usp=sharing
A campaign in the fitness sector. My client is trying to target a high-ticket audience of entrepreneurs and freelancers who want to get back in shape, improve their energy levels, and also address physical pain.
I launched the campaign less than a month ago — about 3 to 4 weeks, Budget 20€/day, with istant lead form. Initially it performed very poorly, which I imagine is also due to Meta's situation over the past few months.
But he main issue was that the form we had set up was too restrictive — specifically, the first pre-filtering question, which determined whether a user was a freelancer or not, caused the form to close immediately if the user indicated they were not an entrepreneur or freelancer. This limited lead collection and prevented Meta from having enough data to exit the learning phase.
I modified the form so that the question was no longer conditional, meaning all data would still reach Meta regardless of the answer, helping it exit the learning phase as soon as possible.
This definitely improved the situation somewhat, as we reached approximately 7 leads. The issue is that the cost per acquisition is still very high and leads are coming in very slowly. We are attaching a screenshot of the performance.
In your opinion, does it make sense to turn off all ads except the best-performing ones — which are the 2 posts that generated the total leads so far? My idea is to turn off all ads and have Meta spend the full daily budget of €20 on the 2 top-performing posts.
Once this is done, if I verify that leads increase, I was thinking of also introducing a new post with a different angle, or launching a new reel that also takes a different angle.
Thank you in advance for your Help!!🙏🏻🙏🏻