u/OddExtension2999

Hey everyone, need some advice from people running Meta ads.

I started with $30/day CBO, 6 creatives in 1 ad set targeting US market (beauty/wellness niche):

Got 3 sales ($120 revenue) + 2 subscription signups

Total spend: ~$120 in first 6 days

1 creative was eating ALL the budget (person applying product on skin + AI voice overlay)

Other 5 creatives got zero spend, couldn't validate anything

What I changed:

Switched to 2 separate ABO campaigns to force budget distribution:

Campaign 1: $10/day — winning creative only

Campaign 2: $20/day — 4 new test creatives at $5 each

Current problem:

I'm new into Meta ads and don't know how to operate

Started with $500 budget. $200 spent. $300 remaining. Also have $120 from sales I can reinvest.

My questions:

- Did restructuring kill my winning creative's data/learning?

- With $300 remaining (+$120 reinvestable = $420 total), what should I change, what strategy should i develop?

- Is $5/creative enough for testing or should I test fewer creatives at higher budget?

Would love input from people actively running Meta ads.

I'm running a Shopify store with Appstle subscriptions + Rapi Bundles.

The Problem:

- Bundle offer: Buy 2 items + 1 free for $46.74 (final price after discount)

- First order checkout: Shows $46.74 ✓

- Recurring subscription checkout: Shows "Recurring subtotal $101.97" with disclaimer saying "Does not include discounts"

- My cost of product on shopify is $39.99 so Appstle counts this as $101.97 - (39.99 * 3) + 15% discount

Even though Appstle WILL apply the bundle discount to recurring orders, the checkout display shows the pre-discount amount, which makes customers think they're being charged $101.97/month instead of $46.74.

My worry is that this is killing subscription conversions. Customers see the high number and abandon.

1. Has anyone else dealt with this? How did you solve it?
2. Can Appstle customize what that "Recurring subtotal" line shows?
3. Is there a Liquid code workaround to fix the checkout display?

Any help appreciated. This is costing me conversions.