u/Alfa265

Hey everyone,

Quick question — if a campaign is performing really badly within the first day, do you usually stop it immediately or give it a few more days?

Here are my stats after ~20 hours:

Total (3 ads):

• Spend: $24
• Reach: 695
• Clicks: 1
• CTR: 0.20%
• CPC: $24

As you can see, engagement is extremely low and CPC is obviously terrible.

I know 1 day might be too early to judge, but at the same time these numbers feel way off.

Would you:

• Kill it right away?
• Let it run another 1–2 days?
• Or duplicate and test something new instead?

Would really appreciate hearing how you guys handle this situation 🙏

Hi everyone,

I recently launched a new Meta ads campaign as follow:

Setup:

• Campaign objective: Conversions (Purchase)
• Budget: $25/day
• Structure: 1 campaign → 1 ad set → 4 video ads (different creatives)
• Audience: Broad US (no interests)
• Placements: Advantage+
• All “personalized destinations” turned OFF (traffic goes directly to product page)

Timeline:

• Campaign launched: Saturday 6:15 PM my time
• It spent gradually and reached about $13 spend within ~8 hours
• Since then, spending has completely stopped for ~6 hours (no new impressions or clicks)

Current stats after ~14 hours (the same stats since 6 hours):

• Total spend: ~$13.34
• Impressions: ~270
• Link clicks: 1
• CTR: ~0.37%
• CPC: ~$13

What concerns me:

• Delivery basically paused after initial spend
• No activity for several hours
• Very low CTR so far

Is it normal for Meta to pause/slow delivery like this early on? Could this be a learning phase / auction issue, or is it more likely weak creatives?

Appreciate any advice