The bloat on the Google Ads web UI is unbearable lately and only seem to get worse. Are there any browser extensions out there that clear this unnecessary crap? I use uBlock Origin to block elements I don't like but unfortunately it also blocks my ads themselves so I frequently have to turn it off to do stuff to my ads.
One of my long term clients (a remodeler) have asked me during our last meeting to create some facebook slop for their facebook page. This convo fully evolved into something different, and he started to ask me to put money into ads generated by some ai platform, wheter video or picture. I must say that our regular cmpaign's aren't that great lately and he's a kind of young still man (in his 40s) so he's very deep into all these Ai chatgpt stuff in his company.
I have past experience with Ai images, creating them for his website, but I've never tried to do an actual Ad and i'm kind of afraid of wasting budget. Y'all have any experience that can share with me? Thank you in advance.
Help plz! I am managing a Grant account and it seriously underspending. I've tried P-Max, Search, Search + A.I. Max, broad match etc but getting nowhere near budget.
Clicking the link takes me directly to the "Appointment Successful" page. Does anyone know how to fix this?
I have a client who does non surgical fat removal in Washington DC, we spent $6k on ads and got 20 form fills and 30 phone calls. Conv rate on ads is 6%
But the client says he's not profitable and has closed $7k in sales (2 sales total) only.
I think his sales process sucks as his conv rate from leads is less than 5%
What is a good lead to sale conv ratio
And how would you handle this situation
(He gave me till month end to figure things out)
I tried running a campaign without much understanding of new policy that had affected a niche I was advertising in. Hours into the campaign, I received an email that the campaign had been suspended for violation. I had plannned to run the campaign for two weeks and had set an upper limit of money to spend per day. Having received that email, I decided to do nothing about fixing it as I have traditionally relied on SEO to get clients.
Two months later I got an email that my Google Ads account has been suspended for outstanding balance. Apparently, even when my campaign was suspended Google was counting some clicks that from my observation looks like bot traffic and sent me a $796 bill. All this is communicated to me via a noreplyGoogle email. I have been devastated. Recently I have received an email from The Google Collection Team who have now pushed my issue to a debt collector in the UK.
How do I go about this. The debt collector has given me a number to call, but any time I call I get an automated voicemail with a prompt to enter my Account ID. After I do so the system say my account is not valid.
Will I be dragged to court for this? What is the best way to resolve this issue. I don't even have the amount now.
We’re in event tech (event registration, ticketing, onsite check-in, access management, event software/hardware). For years, Google Search worked extremely well for us.
Since late 2025 / early 2026, something feels materially different.
What we’ve tried in the last 4 months:
Problem:
Leads have almost disappeared.
Historically we used to get consistent inbound demo/leads. Now traffic/impressions are there but conversions are extremely weak.
What’s confusing me:
For people managing B2B PPC:
What actually changed in search behavior?
Would love to hear if others are seeing this or if I’m diagnosing this wrong.
I recently started a men’s health brand and have been running Meta ads to my website.
Initially, for the first 4 days after launch, I was using a normal direct-response landing page. During that time I got only 2 sales, and CPR/CPA was pretty high.
Then I switched to a quiz funnel style landing page because I noticed a lot of successful health brands seem to use quiz funnels.
You can check the funnel here:
https://androsutra.com/test
Now it’s been 2 days since switching.
The interesting thing is:
I’m using the SAME ad creatives as before
CTR is pretty high now (around 5–8%)
People are clicking and entering the funnel
But still almost no sales
So now I’m trying to understand what I should actually investigate next?
If you were in this situation, what would you focus on first?
Funnel drop-off analysis?
Trust issues?
Offer positioning?
Quiz too long?
Checkout friction?
Pixel optimization?
Traffic quality?
Weak product-market fit?
Slow loading or technical issues?
Would really appreciate advice from people experienced with Meta ads, health funnels, or quiz funnels.
I know this gets asked every other week, but I've checked all the other posts and this sub is genuinely split on the issue.
If i have a tiny budget (10$) for a higher ticket item (100$), im really not getting many purchase signals, should i switch to ATC campaigns? i know some people say it only muddies the pixel with windows shoppers but surely i cant scale a purchase campaign with 1 sale a week?
Need some advice from people who’ve worked on performance marketing for restaurant/bakery/food brands.
Recently joined a brand that’s upgrading their static site to a site with own direct online ordering to reduce the orders on 3rd party platforms, and I’m currently planning the performance marketing strategy. The challenge is that the budget is fairly limited, and the product category includes bakery items, restaurant food and hampers.
Their goal is to get sales through their own site.
From the research that I have carried:
• Local competitors aren’t really running strong direct-ordering performance campaigns and most only use the 3rd party platforms for delivery.
• The nation wide brands are mainly using Meta ads for awareness with few conversion focused ads and are running multiple PMax ads targeting branded keywords.
• Attribution also feels tricky since a lot of actual purchases still happen offline/repeat behaviour based.
I am confused on what should I focus on? I have a list of customers, so I am thinking of running a LAL sales campaign on Meta and then running low-budget search campaign on Google with branded and few query words focused on delivery.
Open to suggestions if there’s a better approach or something important I might be missing here, especially when working with smaller budgets and mixed online/offline purchase behaviour.
Hi community. Aussie here (in-house corporate PPC).
Our media agency got invited to trial out ChatGPT ads (CPM only buy) and I'm curious how others already advertising (US I imagine) are going. Is it pretty expensive CPA wise compared to Google ads search, or going ok? Not fussed about industry or B2C/B2B. Looking for snippets of anecdotes and any tips if you can spare some.
The trial I have is $5k USD minimum outlay, no time frame, $50 USD CPM which is quite steep ($15 USD is "normal" here in AU).
Thanks in advance!
Top predictions:
AI overview placements.
Conversational ad placements similar to OpenAI.
For Ecom folks — product recommendations + AI-assisted shopping journeys. Agentic is here.
Keywords are basically gonna be over. It’s now all “ask AI.”
There’s a reason why Google wants all your enhanced conversion data so audience + context matters way more.
YouTube is gonna be more stressful because after today’s keynote announcements. You’ll need content that actually answers the questions people are querying. More content !!
More video shopping ads. Think Amazon’s offering — click on the TV, add to cart. Universal cart. Agentic readiness again.
Oh, and way more AI-generated video.
Gemini directly in Ads Manager. Conversational setup. Less integrating Claude everywhere (idk, I’m not doing all that) and less downloading reports just to throw them into ChatGPT for inputs.
I run a marketing agency currently managing 3 client accounts and around 7k in spend. I am trying to level up my Google ads skills and I am looking at purchasing a couple different courses.
I’m split between:
PPC hub
God tier ads
All recommendations/comments are welcome
Been doing paid search for over a decade and often when people asked "what do you think competitor xyz is spending?" I'd give them a vague estimate based on their impressions share from the auction insights tab.
But I found I can get a better answer when I reverse-engineered auctions insight via my campaign metrics. I checked with a friendly competitor for one of my clients and turns out the estimate can be pretty close.
It's all calculated based off your own CTR, CPC and Quality Score. There's a little bit of subjectivity involved though.
There are quite a few steps, but you can probably feed this into AI to do this for you. That's what I did and I created a skill on Claude so it does it easily for me. I just feed it the data.
EDIT: Someone asked for a screenshot of how this could look. The above only gets you one data point for one competitor. Here I mapped out multiple competitors on a weekly timeframe.
Wanted to share my experience with newer sellers on how to optimize and prepare for Prime Day!
Prime Day is one of the most important events of the year. The spike in traffic and sales creates massive exposure for your brand, and if you're not ready, you're leaving a ton of money on the table.
On average, I see 5-10x more sales on Prime Day compared to regular days. Here's what I've learned actually moves the needle.
First, make sure you're eligible for Prime Day deals.
A lot of sellers sleep on this and wonder why they can't submit a deal. You need to prep your listings ahead of time. Here's what Amazon typically requires:
Submit your deals early. Amazon usually opens the deal submission window weeks in advance and spots fill up fast.
Second, your ad strategy leading INTO Prime Day matters just as much.
Something I've noticed every year: sales tend to dip in the days before Prime Day because shoppers are holding off, waiting for deals. So during that window, I actually pull back my PPC bids a bit. No point burning budget on clicks that aren't converting.
Then when Prime Day hits, I go all in.
On Prime Day itself, I use budget rules inside Amazon's campaign manager to make sure my ads don't run out mid-day. This is huge. If your budget caps out at noon, you miss the afternoon and evening traffic which is often the busiest window. I set budget rules to automatically increase spend by a percentage if I'm on pace to run out, so I stay live throughout the entire day. I noticed that last prime day, most of the sales came in the afternoon!
A few other quick tips:
Open to hear other peoples suggestions, and what they do during Prime day for more sales!!!
been trying to understand how people handle this systematically.
when performance drops, ctr falls off, frequency climbs, cpms spike, what’s your process for deciding what creative to test next?
specifically curious whether competitor research plays any role. do you ever look at what’s been running in the meta ad library for a while to get a sense of what’s working in the space? or is it more internal like briefs, testing frameworks, gut feel?
seems like everyone has a completely different approach and would genuinely like to hear from people who manage this at scale.
So, if an Immigration attorney (Canada) wants to acquire around 7-15 clients every month for spousal sponsorship, what should be a good enough starting budget per month?
The prospects first have to book a paid consultation($170), and then they become a client. I charge around $1700 for the service.
I've been getting more and more invites from random google reps, mostly overseas but some from US, to accounts that are NOT mine. Sometimes they even have the CID in the email. This probably happens 3-4 times per week. Anyone else getting these? I know it's pretty benign since you don't really get much out of these calls and you do have to verify it's your account. Not to mention they're just giving bad generic advice anyway.
But seems somewhat concerning! How are they getting my info on accounts I've never heard of or seen before?
We own several high spend Google Ads accounts for various businesses we own, long term history, with substantial monthly spending (7 figure monthly spends).
Lately have struggled to understand falling ranking - specifically Abs Top of Page Rate.
In trying to understand it, we compared two accounts we manage for different businesses, but within the same vertical.
Both accounts were setup with campaigns targeting the same keyword (and match type), and the results do not make sense to us.
Account 1 -
- ~3 years old. Massive spending history. Has been running with Target CPA for years.
For the comparison test:
- Set to Target CPA
- 12.7% CTR, QS 8/10, $9.14 CPC, 17.5% Abs. Top of Page Rate
Account 2 -
Newer, small volume.
For the comparison test:
- Set to Manual CPC
- 6.11% CTR, QS 5/10, $7.93 CPC, 30% Abs. Top of Page Rate
So - here's where we're lost. How can we have an ad with a lower CPC, and lower metrics, resulting in a higher Abs top of page rate? To us, this makes no sense at all. Are we misunderstanding what this is measuring?
On our Account 1, any tips on how to drive up the top of page rate without continuing to raise the CPC?
