u/geometric32

I've been playing around with Sponsored Product Video ads recently and noticed my ACOS has been a lot better compared to my normal product targeting ads!

Wanted to see if that's what everyone else is noticing too?

Back in the day I tried Sponsored Brands Video and my ACOS was really bad. Stopped using it after a couple weeks and kind of wrote off video ads altogether.

Recently though, I decided to give Sponsored Product Video a shot since it's a newer format, and honestly the ACOS has been surprisingly good. It got me curious because I always assumed they'd perform similarly to Sponsored Brands Video, but for some reason the results are way better.

Would love to hear everyone's thoughts and experience. What do you think makes a good video ad for this format?

Wanted to share my experience with newer sellers on how to optimize and prepare for Prime Day!

Prime Day is one of the most important events of the year. The spike in traffic and sales creates massive exposure for your brand, and if you're not ready, you're leaving a ton of money on the table.

On average, I see 5-10x more sales on Prime Day compared to regular days. Here's what I've learned actually moves the needle.

First, make sure you're eligible for Prime Day deals.

A lot of sellers sleep on this and wonder why they can't submit a deal. You need to prep your listings ahead of time. Here's what Amazon typically requires:

1. Your deal price needs to be at least 15% off your lowest price in the past 30 days (rolling window)
2. The product needs to be FBA
3. Your listing needs a strong review rating (usually 3.5 stars or higher)
4. You need sufficient inventory to cover the deal period

Submit your deals early. Amazon usually opens the deal submission window weeks in advance and spots fill up fast.

Second, your ad strategy leading INTO Prime Day matters just as much.

Something I've noticed every year: sales tend to dip in the days before Prime Day because shoppers are holding off, waiting for deals. So during that window, I actually pull back my PPC bids a bit. No point burning budget on clicks that aren't converting.

Then when Prime Day hits, I go all in.

On Prime Day itself, I use budget rules inside Amazon's campaign manager to make sure my ads don't run out mid-day. This is huge. If your budget caps out at noon, you miss the afternoon and evening traffic which is often the busiest window. I set budget rules to automatically increase spend by a percentage if I'm on pace to run out, so I stay live throughout the entire day. I noticed that last prime day, most of the sales came in the afternoon!

A few other quick tips:

• Stack a coupon on top of your deal if possible, it makes your listing stand out even more in search
• Make sure your main image and title are optimized before the event, traffic spikes mean more eyes but also more competition
• Keep an eye on your inventory levels heading in, running out mid Prime Day is painful

Open to hear other peoples suggestions, and what they do during Prime day for more sales!!!