u/juhichoudharyy

We’re in event tech (event registration, ticketing, onsite check-in, access management, event software/hardware). For years, Google Search worked extremely well for us.

Since late 2025 / early 2026, something feels materially different.

What we’ve tried in the last 4 months:

• roughly doubled budget
• tested new search campaigns
• phrase match expansion
• India + UAE markets
• high impression share / top-of-page presence (often outranking competitors in auction insights)
• budget exhausting and impressions coming in

Problem:

Leads have almost disappeared.

Historically we used to get consistent inbound demo/leads. Now traffic/impressions are there but conversions are extremely weak.

What’s confusing me:

1. We are showing at the top most of the time.
2. Competitors seem weaker in auction insights.
3. Search demand doesn’t look “dead.”
4. Yet buyer intent feels dramatically worse.

For people managing B2B PPC:

What actually changed in search behavior?

Would love to hear if others are seeing this or if I’m diagnosing this wrong.