What do you predict happening to Search this year ?
Top predictions:
AI overview placements.
Conversational ad placements similar to OpenAI.
For Ecom folks — product recommendations + AI-assisted shopping journeys. Agentic is here.
Keywords are basically gonna be over. It’s now all “ask AI.”
There’s a reason why Google wants all your enhanced conversion data so audience + context matters way more.
YouTube is gonna be more stressful because after today’s keynote announcements. You’ll need content that actually answers the questions people are querying. More content !!
More video shopping ads. Think Amazon’s offering — click on the TV, add to cart. Universal cart. Agentic readiness again.
Oh, and way more AI-generated video.
Gemini directly in Ads Manager. Conversational setup. Less integrating Claude everywhere (idk, I’m not doing all that) and less downloading reports just to throw them into ChatGPT for inputs.