u/VrishVibe

I recently started a men’s health brand and have been running Meta ads to my website.

Initially, for the first 4 days after launch, I was using a normal direct-response landing page. During that time I got only 2 sales, and CPR/CPA was pretty high.

Then I switched to a quiz funnel style landing page because I noticed a lot of successful health brands seem to use quiz funnels.

You can check the funnel here:
https://androsutra.com/test

Now it’s been 2 days since switching.
The interesting thing is:

I’m using the SAME ad creatives as before
CTR is pretty high now (around 5–8%)

People are clicking and entering the funnel
But still almost no sales

So now I’m trying to understand what I should actually investigate next?

If you were in this situation, what would you focus on first?

Funnel drop-off analysis?
Trust issues?
Offer positioning?
Quiz too long?
Checkout friction?
Pixel optimization?
Traffic quality?
Weak product-market fit?
Slow loading or technical issues?

Would really appreciate advice from people experienced with Meta ads, health funnels, or quiz funnels.

How do people create those premium-looking quiz/funnel style landing pages on WordPress?

You know the ones with:
• one-question-at-a-time flow
• smooth transitions/animations
• progress bars
• modern UI like ClickFunnels or Typeform
• conditional logic/results pages

What plugins/tools are commonly used for this on WordPress?

How do people create those premium-looking quiz/funnel style landing pages on WordPress?

You know the ones with:
• one-question-at-a-time flow
• smooth transitions/animations
• progress bars
• modern UI like ClickFunnels or Typeform
• conditional logic/results pages

What plugins/tools are commonly used for this on WordPress?

Running Meta ads and trying to figure out the real bottleneck.

My ad currently has around 4% CTR, so people are definitely clicking the link…
but still no purchases yet.

How do you figure out whether:

1. The landing page is the actual problem

OR

2. Meta has optimized into a low-intent audience that clicks but doesn’t buy?

What metrics or tests do you guys usually use to diagnose this properly?
Would love to hear how experienced media buyers debug this situation.

https://preview.redd.it/lb6hf38r1uzg1.png?width=1380&format=png&auto=webp&s=fe1473d83fd9336e3bb6d130ce7072da7f857da0

First of all, thank you. People in this community have already helped me a lot.
I genuinely appreciate how helpful and experienced everyone here is.

I recently launched a brand that sells a recorded program for men’s health at ₹899 using Meta ads.

I started the campaign yesterday around 5 PM, and the initial performance looked really promising. Then today morning (around 9 AM here in India), performance dropped quite a bit even though literally everything is the same:

- same creative

- same targeting

- same landing page

- same campaign setup

The weird part is that the campaign already spent around ₹235 early in the morning itself, and it feels like Meta may burn most of the ₹500 daily budget before evening even arrives.

My assumption is that maybe buyers in this niche are more active during evening/night hours, while mornings are generating lower-quality traffic. But I’m new to this, so I’m not sure if this is a normal learning-phase fluctuation or a sign of inconsistency.

For people experienced with Meta ads:

- Is this kind of drastic change normal within the first 24 hours?

- Does time of day really affect conversion quality this much?

- Should I let the campaign run for 2–3 more days before touching anything?

- Would ad scheduling/dayparting help in such niches?

- Or was yesterday’s purchase possibly just luck/random variance?

For reference:
1 USD ≈ ₹95 INR

Hey guys, I’m a relatively new advertiser running Meta ads for my music production course in India, and I’m trying to figure out the most efficient ad structure for long-term profitability.

Here’s my situation:

I usually create 4 ad creatives and test them with broad targeting.

Approach 1 (what I see most people recommend):
1 campaign
1 broad ad set
4 ads inside

Problem: Meta ends up spending almost the entire budget on just 1–2 creatives. The others barely get any spend, so I feel like they never get a fair chance to prove themselves.

Because of that, I tried another approach:
Approach 2 (manual testing):

1 campaign (ABO)
4 ad sets (all broad)
1 ad per ad set

This way, each creative gets proper spend. And interestingly, sometimes the creatives Meta ignored earlier actually perform the best here.

But then I hear people say:

“Don’t duplicate ad sets with the same audience, they compete with each other”

“Keep similar audiences in one ad set for better learning”
“You need ~50 conversions per ad set to stabilize”

So now I’m confused about what’s actually right.

My questions:

1. What’s the ideal structure for testing creatives properly without hurting performance long-term?
2. Is audience overlap between ad sets really that big of a problem in broad targeting?
3. Is it normal that a new campaign gives low or no sales in the first 1–2 days, even if previous campaigns were performing well?

How do you personally test creatives without Meta killing potential winners early?

Would really appreciate insights from people who’ve scaled campaigns 🙏

I run Meta ads for a digital course.

From Jan–March things were working really well. Recently performance dropped — CTR is still good, but conversions are down.

One thing I noticed is my Event Match Quality (pixel quality) went from around 8/10 to about 6.1/10.

My question:

How much does this actually impact conversions?

Is a drop like this enough to hurt sales significantly, or is it more of a minor optimization factor?

For those who’ve scaled ads before:

Did improving pixel quality noticeably improve results, or were other factors (creative, audience, offer) more important?

Trying to figure out if I’m focusing on the wrong problem here.

Hey guys, I’m kinda stuck and honestly confused right now.

I’ve been running Meta ads for a music niche digital course (vocal mixing) for the last 3 months. First 2 months were 🔥 — consistent sales, everything felt like it was working.

But in the last month:

CTR is actually better than before

People are clicking

Funnel is the same

But sales have dropped hard

That’s what’s messing with my head. If people are clicking more, why are they not buying?

Some people here told me it’s probably audience saturation and I should “refresh audience.”

But here’s where I’m confused:

I’m already running broad targeting

Frequency isn’t insanely high

Same setup was working just weeks ago

So what exactly does audience saturation mean in this context?

Is it like… I already hit the “buyers” and now only low-intent people are left?

Or is this more likely:

Creative fatigue?

Offer problem?

Landing page issue?

Also — real question:

Does this ever mean the market is just done buying your course?

Would love to hear from people who’ve scaled or faced this phase.

I feel like I’m missing something obvious but can’t see it.

I started running Meta ads in January for my online course, and Jan–Feb–March were honestly great — consistent sales, everything was working smoothly.

But since April, things have dropped.

The weird part is:

- My CTR is still good (same as before)

- Ad creatives haven’t changed much

- Landing page is exactly the same one that was converting earlier

Yet… conversions have gone down significantly.

I’ve read a few things online:

Some say Meta might be pushing ads to the wrong audience pocket after some time

Others say it could be a landing page issue

But I’m confused because nothing major has changed on my side.

Has anyone here faced something similar where ads were working well and suddenly stopped converting?

What did you figure out / fix?

Need some insight from people actively running Meta ads right now.

I’m running ads for my digital course in India with a ₹1500/day budget, and I’ve noticed a strange delivery change recently.

Earlier, when I launched campaigns at 12 AM, the spend pattern felt normal. By early morning around 6 AM, only about ₹100 would usually be spent. That made sense because late night and early morning never felt like peak buying time for my audience.

Then during the day, and especially in the evening and at night, Meta would spend more of the budget when more people were online. That pacing felt healthier and more logical.

But now, with basically the same setup and same style of campaigns, things have changed. The campaign starts at 12 AM and by 6 AM around ₹500 is already spent. Because of that, by the evening, when I feel the highest intent buyers are online and more likely to purchase, a big part of the budget is already gone.

Nothing major has changed from my side. Similar targeting style, same type of offer, same market, same daily budget range, and same general campaign structure.

That’s why I’m wondering if this is some Meta delivery behavior change, auction shift, or algo pacing issue rather than something I changed.

Does someone know why is it happening?

Need some insight from people actively running Meta ads right now.

I’m running ads for my digital course in India with a ₹1500/day budget, and I’ve noticed a strange delivery change recently.

Earlier, when I launched campaigns at 12 AM, the spend pattern felt normal. By early morning around 6 AM, only about ₹100 would usually be spent. That made sense because late night and early morning never felt like peak buying time for my audience.

Then during the day, and especially in the evening and at night, Meta would spend more of the budget when more people were online. That pacing felt healthier and more logical.

But now, with basically the same setup and same style of campaigns, things have changed. The campaign starts at 12 AM and by 6 AM around ₹500 is already spent. Because of that, by the evening, when I feel the highest intent buyers are online and more likely to purchase, a big part of the budget is already gone.

Nothing major has changed from my side. Similar targeting style, same type of offer, same market, same daily budget range, and same general campaign structure.

That’s why I’m wondering if this is some Meta delivery behavior change, auction shift, or algo pacing issue rather than something I changed.

Does someone know why is it happening?