r/FulfillmentByAmazon

I’m honestly stuck and looking for real advice from people who’ve dealt with this before.

I’m selling a dog ingestible. Nothing crazy in terms of volume, but it was moving steadily. I was getting about one sale a day and slowly building reviews.

Right now I have:

22 positive reviews, 20 of them are vine

1 negative Vine review (1-star)

Since that review went live, sales dropped to zero.

The review is detailed and describes a senior dog having a bad reaction, but the reviewer also says they can’t say for certain what caused it. Even with that uncertainty, it’s clearly scaring people off.

What I’ve done so far:

- Running a 25% coupon, the coupon was live before the review.

- I am building a new image set

- Can’t respond because it’s a Vine review and my Brand Registry is pending

- Used the request review button on past orders

But right now conversion is basically dead. Ads just feel like burning money and with no new orders, I can’t get new reviews to offset it.

So I’m stuck in a loop:

bad review - no sales - no new reviews - still no sales

Has anyone actually recovered from this at a low review count?

Do you just wait it out and hope more positive reviews come in?

Is it even worth running ads when conversion is this low?

Or is this one of those situations where you just move on?

I know the obvious answer is to get more reviews, but I don’t see how that happens when the listing is basically frozen.

Any real input would help.

When I started doing FBM for my wholesale accounts, I was using UPS and FedEx like everyone else.

Then I tested Amazon's Buy Shipping labels for one month straight.

The difference was embarrassing. Here's the full breakdown:

1. The rates are genuinely cheaper Amazon has negotiated carrier rates that are almost impossible to beat as a small-to-mid size wholesale operation. I was paying $7.20 average per shipment with my UPS account. Amazon labels dropped that to $4.80 on the same weight brackets.

On 300 monthly FBM orders that's $720 back in my pocket. Every month.

2. It protects your ODR and OTDR automatically This is the one most people miss completely.

When you buy shipping through Amazon and a customer files an INR (Item Not Received) claim, Amazon eats it. Your Order Defect Rate stays clean.

On top of that, if a carrier causes a late delivery [only if you have shipped timely], Amazon doesn't hold it against your On-Time Delivery Rate either. Both metrics stay protected automatically.

This matters even more when you're selling high-value items. We move products in the $1,000-$3,000 range, one INR claim on a $2,500 order without shipping protection is a nightmare scenario. Amazon labels completely eliminate that risk.

For wholesale FBM sellers running thin margins, one bad ODR or OTDR spike can get your account flagged. This is free insurance regardless of your price point.

3. You get automatic tracking upload No copy-pasting. No CSV uploads. Tracking confirms automatically the moment you purchase the label.

This alone saves 30-45 minutes daily at volume.

4. Faster handling time recognition Amazon's system registers your ship confirmation faster through their own labels vs third party carrier uploads. This means your Late Shipment Rate looks cleaner in Seller Central.

5. Multi-carrier options in one place USPS, UPS, UPS SurePost, Amazon Logistics, all inside Seller Central. You pick the cheapest option per package without leaving the platform.

The only downside worth mentioning: You can't use Amazon Buy Shipping if you're dropshipping.

For anyone doing genuine wholesale FBM at volume, this is a no-brainer switch that takes 10 minutes to set up.

What shipping setup are you currently running for FBM? Curious what's working for others especially from FL

If you think all this global drama, fuel spikes, shipping chaos doesn’t touch your Amazon biz… nah, it already hit. Amazon just slapped a 3.5% “fuel and logistics” surcharge on FBA fulfillment fees starting April 17, and yeah it’s not on your selling price, but it still eats straight into your margins. And let’s be honest, once Amazon adds a fee, it’s game over, that thing is staying forever.

We’ve all seen this movie before with storage fees, referral tweaks, “temporary” surcharges that somehow stick around. Same vibes here. Amazon isn’t taking the hit, they’re passing it right to us, so now margins get tighter, break-even SKUs start bleeding, and if you’re running heavy ads, it’s even more brutal. Low ticket stuff? cooked. So what’s the move now, you bumping prices, trimming ad spend, killing off weak SKUs, or just tanking it and hoping it works out? Because real talk, this doesn’t feel temporary at all, this feels like the new normal. Curious how everyone else is playing it.

The title speaks for itself. We have a single buyer who has placed over 200 individual orders and opens a return for every single one. They then return junk instead of the item they purchased.

Anyone have an idea how to get this stopped?

Thought I'd share this because I haven't seen anyone talk about it, and literally everyone is gearing up for summer launches right now.

I launched a summer toy last year, everything was perfect until go-live. A competitor messed with my listing . Took me 2 whole months to get it sorted out, and by then the season was over.

Lost $12k total, 3000 units just sitting in FBA collecting storage fees.

What's the most underrated thing you absolutely need to do before launching a seasonal product? No generic tips please, looking for the stuff no one talks about.

I'm someone who has worked for 3 years in the Amazon field and currently works for a company that sells over $150,000 a day and manages 6 brands within the same company. For anyone who needs help with their account, I work as a freelancer for both old and new accounts, depending on your needs.

If you need advice, no problem, you can send a comment and we can all benefit from each other's experience.

" Please don't message me privately unless you'd like to collaborate with me. "

Our forwarder is claiming that DDP shared container shipments are not eligible for a tariff refund.

Message from forwarder:

*All the Amazon cargo clear customs together and use our bond to clear custom, cannot single entry, our bond cannot tariff refund since the bond is not in USA local bond, do not have ACH bank account to receive the refund, and the rates is much cheaper compare with your bond.

Only USA local formal company can get the tariff refund. All the DDP shipments for Amazon cargo cannot get the refund.*

Are any of you in similar situations?

I used to sell bamboo toothbrushes on Amazon back in 2019. The product did well, and I decided to stop because me and my partner then was not aligned.

I'm considering going back to selling on Amazon platform but would love to hear seller's challenges to help me prevent any possible mistakes I can make if I were to pull this trigger.

Was it challenging in finding the right product? Or perhaps the vendor's quality of the product? I remember the cost to get the product fulfilled through Amazon cost me an arm and a leg, so is that still true today? If so, how did one pivot from that?

Appreciate all feedback.

Followed all the steps in the guideline, set my launch date to a future date. It still shows awaiting inventory even though i have inventory available.

I've already canceled and renerolled, and same thing happens.

If the listing is active (by setting the offering release date to the present / past) the vine enrollment shows its active awaiting reviews. But goes back to awaiting inventory as soon as i change offering date to the future.

I don't want my listing to be live and searchable on the platform.

Anyone deal with this?

Hi! Recently I started helping my father-in-law with his FBA business, one of his products got hit by a recall in the last 6 months and he didn't catch it early. I was wondering you guys find out about recall on the products you guys carry. Do you guys have a tool or is it simply looking through the individual FDA, CSPC, etc. sites? Would love any insights, thank you!

https://preview.redd.it/qqp8wl3c5ewg1.png?width=1638&format=png&auto=webp&s=e481274af085613bee405cb09d15544b9b553eb3

We're a pretty established brand, with over a million in sales over the last year, so we've got a pretty decent track record. Anyone else have a similar weekend? We've seen CPC and CTR acting volatile the last 10 days or so, but most of our tops ASINs could not get clicks Fri, Sat, and Sun. On some of the days CPC cratered, but increased on other ASINs. Anyone have thoughts?

Saw this coming up a lot lately, and was curious if other people in the field do it. When the same SKU has a few returns close together, I always end up matching date, notes, and quantity by hand. Is there a better way you trust?

So, i have asked what I should do regarding my PL product,

Here's the Direct information for my pl product in home and kitchen category

I have listed the product in August, I start with 30 units. Here's the history

August September=22 sales without ppc ads all organic(8 returns after few days and the ranking dropped massively and the impression vanished, 95% reasons are size related)

I didn't run ppc yet

October= 0 sales

November=3 sales(ppc campaign for three days and conversion rate was 15%, all three units returned)

Then I worked on listing and got three reviews at the same time in November with videos and images.

December= 4 sales

January= 4 sales

Without ppc ads, all organic and zero returns.

Then I got out of stock for two months, and it's April and i got the product.

My friend suggest that I should not working with that long dead beat listing which was deactivated for two months due to oot and i should create a variation and starts working on it.

What should I do?

1. Start working on the variation listing and leave the previous listing?

2.) Stick to the first listing which was deactivated for two months due to oot??

Does the variation in the listing work the same as the new launch on Amazon, my momentum lost due two out of stock and it maybe costs more cpc than new variation listing from the same keeping reviews ?

Small fulfillment partner in Germany – warehouse & DHL shipping available

Hi,

we are a small and flexible fulfillment partner based in Germany.

We operate from our own location with large available storage space (several halls) and offer a simple, reliable solution for growing sellers.

What we offer:

• Storage space in Germany
• Pick & pack (manual handling)
• Simple product assembly if needed
• Shipping via DHL (fast delivery in Germany & EU)

We do not operate like a large logistics company – instead we focus on flexibility, reliability and personal service.

This allows us to support small and medium-sized sellers efficiently, even with lower volumes.

How it works:

1. You send a small quantity of products to us
2. We store them safely at our location
3. We pack and ship your orders via DHL

Benefits:

• Faster delivery for German customers
• Lower shipping times
• No need for your own warehouse

We are happy to start with a small test – no long-term commitment required.

If you are looking for a simple and flexible fulfillment solution in Germany, feel free to message me 👍

Best regards
Markus Bregen
Germany

My Amazon seller account got suspended under Section 3 (product authenticity). I'm actively appealing but the process is taking a long time. Here's my situation:

• I have a registered trademark and my brand is enrolled in Amazon Brand Registry under my suspended account
• I have a separate person (a business partner) who I'd like to sell under my brand while my appeal is ongoing
• I would be supplying the products to them — they'd just be selling under my brand name on their own clean seller account

My questions:

1. Can I add them as a Brand User / admin in Brand Registry from my suspended account? Or does the suspension block this?
2. Would the Brand Registry connection between my suspended account and their account flag them as a "related account"? I've read that related account detection can get a clean account suspended too.
3. Has anyone actually done this successfully? Or did the connection cause problems for the other person's account?

I'm not trying to create a stealth account or circumvent my suspension — I just want to keep my brand alive and have someone sell legitimate products while I sort out my appeal.

Any experience or advice appreciated. Thanks.

Seeing a lot of sellers either panicking and raising everything 10% across the board, or doing nothing and hoping things sort themselves out. Both are wrong. Here is a more useful approach.

For each of your top ten SKUs, run through these four questions:

One. What is your actual landed cost today? That means purchase price plus freight plus the current 10% import surcharge plus any stacked China or category-specific tariffs plus FBA fees. Not an estimate from three months ago. Today's real number.

Two. What is your current margin after all of that?

Three. If the surcharge rises to 15% or gets replaced with a permanent tariff at a similar rate, does the margin still work?

Four. If you raised the price 10% to protect margin, would you lose the Buy Box or price yourself out of your category?

Any SKU that fails questions three or four is a priority conversation this week, either with your supplier or your pricing.

One thing a lot of sellers are missing right now: Amazon also raised FBA fees by an average of 8 cents per unit in January. That is sitting on top of the tariff costs. It is not one thing eating your margins. It is several things at once and you need to add them all up together before making decisions.

The sellers raising everything blindly are already seeing pushback. The smarter move is tiered. Strong margin SKUs absorb the hit. Mid margin SKUs split it. Low margin SKUs either get a price increase or get cut. Not every product deserves to survive at today's cost structure.

Happy to answer questions in the comments.

Hey All,

I am absolutely bamboozled at the drop in performance of my campaigns after making increases to actual price of bids... and significant, 50 cents for most ?

So, my new amazon ads set up is a manual exact campaign for each keyword the automatic campaign finds, that keyword is set to exact, with a TOS bid adjustment of 100%, ROS and PP bid adjustment set to 10% and Amazon audience high interest based off shopping history set to 25%. There are 5 manual exact campaigns in total now, as 5 key words have all converted (a sale has occurred with the customer search term being that keyword). Then an automatic campaign with no bid adjustments except for Amazon audience high interest based off shopping shopping history set to 25%, solely for discovery.

On the 17th at 6:00am I set all the manual campaigns bids on the actual keywords to $3.00 and then automatic campaigns targeting were set to close match $3, complements $1, loose match $1.4 and substitutes $2.20, I ran this from the 17th to 18th April (yes, they are high, supplement niche, very competitive, I tried lower for a long time and no traction).

On the 19th at 6:00am I set all the manual campaigns bids on the actual keywords to $3.50 and then automatic campaigns targeting were set to close match $3.5, complements $1, loose match $1.9 and substitutes $2.65, this has been running from 19th to now (20th April around 7pm my time).

To note for below, the data provided is for all 6 campaigns total over the period mentioned.

The initial set up on the 17th to 18th saw the most impressions at 1139, clicks at 12, spend at $38.53, purchases at 2 and sales at $118 (2 individual sales, 1 on 17th and 1 on 18th).

The increase in actual key word bids for manual campaigns and increase in bids on automatic targeting groups saw a ridiculously abnormal drop, impressions went up almost double to 2275, clicks dropped all the way to 2, total cost to $5.76, 0 purchases and $0 sales.

The reason I made the increase on the 19th was because of the lack of traction in terms of impressions, clicks, sales across all 6 campaigns over 17th-18th, further, the change made on the 17th was due to 14-16th being quite similar to 19-20th, but with less than 100 total impressions.

Importantly to note, the only thing that changed from 17-18 to 19-20 was the price on the bids, nothing else.