Is your catalog actually profitable right now? A quick stress-test for tariff era sellers
Seeing a lot of sellers either panicking and raising everything 10% across the board, or doing nothing and hoping things sort themselves out. Both are wrong. Here is a more useful approach.
For each of your top ten SKUs, run through these four questions:
One. What is your actual landed cost today? That means purchase price plus freight plus the current 10% import surcharge plus any stacked China or category-specific tariffs plus FBA fees. Not an estimate from three months ago. Today's real number.
Two. What is your current margin after all of that?
Three. If the surcharge rises to 15% or gets replaced with a permanent tariff at a similar rate, does the margin still work?
Four. If you raised the price 10% to protect margin, would you lose the Buy Box or price yourself out of your category?
Any SKU that fails questions three or four is a priority conversation this week, either with your supplier or your pricing.
One thing a lot of sellers are missing right now: Amazon also raised FBA fees by an average of 8 cents per unit in January. That is sitting on top of the tariff costs. It is not one thing eating your margins. It is several things at once and you need to add them all up together before making decisions.
The sellers raising everything blindly are already seeing pushback. The smarter move is tiered. Strong margin SKUs absorb the hit. Mid margin SKUs split it. Low margin SKUs either get a price increase or get cut. Not every product deserves to survive at today's cost structure.
Happy to answer questions in the comments.