r/AppStoreOptimization

A few things users have called it: "what stock alarms should be on iPhone" (Germany), "so flexible anyone can find the perfect alarm app" (Italy) and "possibly the best alarm app" (US).

It takes a different approach from the typical trying to annoy as much as possible so users wake up. It is for those who wakes up easily, yet their schedule is so varied it is a hassle to toggle switches everyday. Or they just want to avoid doing that all together.

With templates/folders, you can setup once how you like your alarms to be grouped together. Absolute time for template and relative time for folders. Then you apply it to days/weeks as you need. Or remove them all at once when you don't. Never have to face the alarms wall of shame again.

With simplified calendar automation based on calendar events, you set it to run daily and all your alarm needs are automatic, showing up on lockscreen widgets, homescreen widgets, in-app schedule, live activity and dynamic island.

With flexible recurrence, start/stop date, vacation mode and skipping (this one from Sleep as Android), you can truly set alarms that fit your need, skip alarms when you don't without changing the routine.

And last but not least: separate volume and crescendo option per alarms, not just a single Sleep schedule alarm like Clocks.

A few days left to purchase Lifetime at the price of 1 year sub. Ends May 1st.

I used to have App Store conversion rates between 2% and 3.5% for my app.

Recently, I made one extremely simple change that pushed my CR to 5–7% almost immediately after the new screenshots went live.

The interesting part is that I had already tried adding text to screenshots before — but I used longer marketing-style sentences.

Then I started noticing that many successful apps shared on this subreddit used extremely large and very short text instead. So I decided to test it myself.

I redesigned my screenshots around a single idea:

Explain every feature in 1–2 huge words.

That was literally the only ASO-related change I made.

No keyword updates.

No metadata changes.

No external marketing.

No paid traffic.

Just screenshots with massive text that instantly communicates what the app does before the user even thinks.

The results honestly surprised me.

From the very next day the screenshots were approved, my CR jumped from ~2–3.5% to ~5–7%.

What’s even crazier is what a “small” 2–3% CR increase actually means in real numbers:

+30–50 additional downloads per day

~900–1500 extra users per month

…from a change that took maybe 5 minutes.

I also started noticing this behavior in myself while browsing the App Store:

The only screenshots that consistently make me stop scrolling are the ones with huge, instantly readable text.

My next step is localizing the screenshots, although that’ll be harder because many languages can’t explain features in only 2 words like English can.

Still, I’d honestly expect localized screenshots to push conversion even further — maybe into the 7–9% range.

Small changes can sometimes create surprisingly large results.

Hi Guys, ı am an indie dev. and developed a subs. tracker app. There is an algorithm app that uses math rather than ai. The app Basicly does everything a subs. app does and additionally gives real saving advices according to your spending habit. ı havent been succesfull so far and need feedback from you guys.

Can you check and give feedbacks?

here is the link: https://apps.apple.com/us/app/yula-subscription-tracker-ai/id6759402076

NoThink is my second iOS app. 7 weeks live. Total revenue: $10. About 6–20 App Store impressions per day. One subscription. I'm a solo indie dev with a full-time job and studies, English isn't my first language, and I need to share something honest.

This week I sat down and audited my own ASO from scratch. It was bad.

My title was "NoThink: Pause, Reset, Unwind" — three emotive verbs, zero high-volume search keywords. My description never named a single one of my actual features (Box Breathing, Panic Relief, Do Nothing, Deep Thinking, Binaural sounds). My Turkish title had a typo — "Anskiyete" instead of "Anksiyete" — that one transposed letter was blocking the entire Turkish App Store from finding me for 7 weeks.

So I rewrote everything from scratch:

- New title: NoThink: Anxiety & Breathing

- New subtitle: Panic Relief & Mindfulness

- Keyword field: 14 single words tuned to actual search data (meditation, stress, calm, box, breathwork, binaural, sleep, focus, zen, deep, reset, nothing, grounding, detox)

- Description rewritten naming every feature

- Fixed the Turkish typo

- Optimized listings for UK, AU, CA, Spain, Sweden, Traditional Chinese — instead of 5 markets falling back to English

What floored me in the research: the top result for "anxiety" in the US App Store is Rootd, with only 10K ratings. Apple's algorithm rewards topical relevance, not just rating count. The wellness category looks impossible because Calm and Headspace dominate, but at the body/long-tail keyword layer it's wide open.

I'll come back to this subreddit in exactly 2 weeks with real numbers — impressions, conversion, revenue, win or lose.

Side note on the $10 story: a few days ago I posted here and accidentally wrote that the "lifetime" purchase was $6.99, but App Store was showing $6.99 monthly. One redditor pointed it out. I felt horrible. He was incredibly kind, accepted the corrected price, and bought lifetime. Next morning I woke up to my first real subscription notification. After months of nights and weekends, that "cha-ching" felt huge.

If you've ever struggled with overthinking, racing thoughts, or panic — free 3-day trial, no signup:

https://apps.apple.com/us/app/nothink-pause-reset-unwind/id6759533620

If it helps even a little, an honest App Store review would mean the world. And if you have ASO ideas I missed, please tell me — I'd rather hear hard truths now than learn them at $20 in revenue.

Thanks for reading. Have a calm day 🌿

Hey everyone,

I just launched StrideCue, an Apple Watch running coach that gives real-time voice cues while you run.

Most running apps show your stats after the workout. StrideCue is built to coach you during the run using Apple Watch data like pace, heart rate, and cadence.

It is designed for runners who want guidance in the moment, not just charts after the run.

Features:
• Real-time voice coaching during runs
• Apple Watch support
• Cues based on pace, heart rate, and cadence
• Audio guidance through headphones
• Built for indoor and outdoor runs

Giveaway:
StrideCue Premium is free for 1 month during this giveaway.

How to redeem:
Download the app and open the Premium screen. The free month offer will be available there during the giveaway period.

App Store:
https://apps.apple.com/mr/app/stridecue-ai-cadence-coach/id6762534103

I’d really appreciate feedback from anyone who runs with an Apple Watch. I’m especially curious whether the coaching cues feel useful, too frequent, or helpful during an actual run.

Thanks, and I hope it helps on your next run.

I'm a solo dev running a chronic pain tracking app (Flare). Launched about a month ago, running Apple Search Ads alongside organic. Here are my numbers:

The Funel:

~150 search impressions/day (blended paid + organic)

~5 product page views/day

~3% tap-through rate from search results

- Once on the page, ~60-80% download (so the listing itself converts fine)

- 75 total downloads  

The drop-off is clearly at the search result card. People see me in results and scroll past.

The video preview was added May 16th so data on that is still just noise - I'd appreciate any feedback you can offer me! thanks

Candid Space is a 3-minute mind reset practice with AI agents. It is a helpful tool, particularly for young professionals as both an emotional support resource and a habit-building aid. It’s completely private and does not collect personal data.

The app uses proven methods such as cognitive behavioral therapy (CBT) and conflict resolution and motivational techniques to help users manage their thoughts, emotions, and habits.

It's completely free right now: https://apps.apple.com/app/apple-store/id6757979619?pt=128378087&ct=reddit&mt=8

Would love to hear what you think!

Herkese merhaba, yaklaşık 1 ay önce kendi ihtiyacımdan yola çıkarak bir tool geliştirdim. AppConsol ile hem indirmelerinizi, gelirlerinizi, dönüşüm oranınızı, ülkelere göre dağılımınızı ve en önemlisi ASO performansınızı görebilirsiniz. Uygulamada sunucu da kurmadım, yani hiç bir veri cihazınızdan çıkmıyor, tüm veriler cihazınızda işlenir.

İnceleyip geridönüşte bulunursanız çok sevinirim.

Göz atmak isteyenler varsa linki bırakıyorum: https://apps.apple.com/us/app/appconsol-sales-analytics/id6761332241

Working on my app, a fitness app that combines:
• Workouts
• Nutrition
• Recovery scoring

The positioning angle is:
• Free with no paywall
• Replaces multiple subscriptions like Fitbod + Cal AI + Whoop
• Recovery score works across 50+ wearables including Oura, Garmin, Fitbit, and Apple Watch

Curious from an ASO perspective:

Do users respond better to:
• “all-in-one fitness app”
• “free alternative to X”
• wearable compatibility
• or a more focused single-feature message?

Would appreciate feedback on positioning, screenshots, keywords, or conversion strategy.
https://apps.apple.com/us/app/builtsolid-gym-calorie-log/id6760968666

Most of the feedback on my previous screenshots was that they felt too busy.

So for the next iteration, I simplified things a lot. Here you can see the previous version: https://apps.apple.com/us/app/writing-tools-chatwrite/id6756589549, or check the last image in the slides

The hard part is that it’s a keyboard app, so it’s tricky to showcase that it works across any app without overwhelming the screenshots again.

Curious if this direction feels clearer, or if I simplified too much this time.

Let me know what you think :)

Hi everyone, I want to ask for some genuine feedback about an app I built.

The reason I made this app was actually because of my wife.

She has been trying to lose weight for quite some time and goes to the gym pretty often, but her progress was always on and off. One thing I noticed was… every time she went to the gym, she still spent a lot of time scrolling her phone between workouts.

So I had this random idea:
“What if some apps on the phone can only be unlocked after you burn enough calories?”

That idea became the app I’m building now.

The intention was never to punish or control people.

I just wanted to create a small system where you finish your workout first, then you earn your screen time after that.

To be honest, when I first built it, I thought maybe this idea could help other people too.

Here’s the app if anyone wants to see what I mean:
https://apps.apple.com/us/app/burnscroll-screen-time-control/id6758544932

I’m not a big company or funded startup. I’m just building this on my own and trying to learn as I go. After launching, I tried running Apple Search Ads, worked on ASO, and even localized the app into 13 different languages.

I also honestly hope that one day I can make some income from software I build myself.

The app has been live for almost 2 months already, but the numbers are honestly pretty depressing. When I browse Reddit, I see indie developers sharing how they got 100+ downloads in a single day, while my app barely gets noticed even after weeks.

Sometimes it honestly makes me wonder whether I’m doing something completely wrong.

That’s why I’m here asking for help instead of pretending everything is okay.

Is the app not good enough?
Is the UI ugly?
Is the idea itself too niche?
Or maybe there’s simply no real demand for this type of product?

I’m posting here because I know Reddit has a lot of experienced people — indie hackers, developers, designers, marketers, founders — and I feel like I can probably learn more from honest strangers here than from people around me.

You don’t need to sugarcoat anything.

If you think the app sucks, please just tell me honestly.

I would genuinely rather hear real criticism than keep building in the wrong direction without realizing it.

I’m still learning, and I really want to understand whether this is something worth improving, or whether I should take the lessons and move on to build something better next time.

Would really appreciate any honest thoughts or feedback. 🙏