Question: What actually moved the needle on your downloads? Looking for real ASO experiences
I'm still learning since I have been only on the iOS development side, but now I'm entering this new area that I'm trying to understand.
I recently launched a small trail and ultra running race discovery app on iOS. After a few months live, I'm seeing very low organic traffic most days zero product page views, and about 54 total in 3.5 months.
I just did a round of ASO improvements (updated title to include "Running Races", rewrote the subtitle to avoid keyword overlap, cleaned up the keyword field to removeredundancies), but I'm curious what actually worked for others.
A few specific questions:
- Did changing your title/subtitle make a noticeable difference in search impressions?
- How long did it take to see results after updating metadata?
- For niche apps (sports, fitness), did localization help reach new markets?
- Any tools you'd recommend for keyword research beyond trial and error?
Not looking to promote the app, just genuinely trying to understand what levers other indie devs have found effective. Would love to hear real experiences, including what didn't work.
Thanks
