Adding big text to my screenshots increased App Store CR by 3%+
I used to have App Store conversion rates between 2% and 3.5% for my app.
Recently, I made one extremely simple change that pushed my CR to 5–7% almost immediately after the new screenshots went live.
The interesting part is that I had already tried adding text to screenshots before — but I used longer marketing-style sentences.
Then I started noticing that many successful apps shared on this subreddit used extremely large and very short text instead. So I decided to test it myself.
I redesigned my screenshots around a single idea:
Explain every feature in 1–2 huge words.
That was literally the only ASO-related change I made.
No keyword updates.
No metadata changes.
No external marketing.
No paid traffic.
Just screenshots with massive text that instantly communicates what the app does before the user even thinks.
The results honestly surprised me.
From the very next day the screenshots were approved, my CR jumped from ~2–3.5% to ~5–7%.
What’s even crazier is what a “small” 2–3% CR increase actually means in real numbers:
+30–50 additional downloads per day
~900–1500 extra users per month
…from a change that took maybe 5 minutes.
I also started noticing this behavior in myself while browsing the App Store:
The only screenshots that consistently make me stop scrolling are the ones with huge, instantly readable text.
My next step is localizing the screenshots, although that’ll be harder because many languages can’t explain features in only 2 words like English can.
Still, I’d honestly expect localized screenshots to push conversion even further — maybe into the 7–9% range.
Small changes can sometimes create surprisingly large results.