Question - 3% tap-through rate from App Store search - icon or screenshots problem?
I'm a solo dev running a chronic pain tracking app (Flare). Launched about a month ago, running Apple Search Ads alongside organic. Here are my numbers:
The Funel:
~150 search impressions/day (blended paid + organic)
~5 product page views/day
~3% tap-through rate from search results
- Once on the page, ~60-80% download (so the listing itself converts fine)
- 75 total downloads
The drop-off is clearly at the search result card. People see me in results and scroll past.
The video preview was added May 16th so data on that is still just noise - I'd appreciate any feedback you can offer me! thanks
u/_Sarandi_ — 21 hours ago