r/gameDevMarketing

Estamos buscando playtesters para la pre-alpha cerrada de nuestro juego indie de terror psicológico The Infected Soul.

Un pequeño aviso: las mecánicas cooperativas todavía no están implementadas en esta versión. Esta pre-alpha está pensada para mostrar la atmósfera, el gameplay principal y la dirección hacia la que vamos. Nos encantaría recibir tu feedback sobre lo que hay hasta ahora para poder dar forma a lo que viene.

Podés enviarme un DM para unirte al playtest. También podés ver el juego en el enlace de abajo; agregarlo a tu lista de deseados nos ayudaría muchísimo.

The Infected Soul – Steam Page

i just reached the 5,000 wishlist milestone for my game, After the Wane, and i wanted to share a few things that actually made a difference for us. i know the industry is tough right now but these small shifts really helped the momentum.

first, finding what I call "orphaned communities" was huge. instead of just posting in general gaming subs, i looked for fans of older games with a similar vibe that haven't had a new release in years. for us, it was communities that love painterly art styles and complex character relationships. when you show them something that respects that legacy, they really show up for you.

second, shifting from a solo dev vibe to a studio name made a surprising difference in how people perceived the project. it just feels more stable to players. also, focusing on visual hooks like short loops of our specific art style worked way better than long text descriptions.

don't just pick the most obvious tags on your steam page. instead, look at the games that inspired you, like the ones with that specific painterly style or deep narrative focus, and check their top tags. if you match your tags to theirs, the steam algorithm is much more likely to show your game in the more like this section on their pages, which is essentially free advertising to your exact target audience.

another thing that really helps is being very disciplined with your call to action. whenever you post a cool gif or a bit of news on social media, always put the steam link in the very first comment or at the bottom of the post. it sounds simple, but you would be surprised how much traffic you lose just because people have to click twice to find your page. you want to make it as easy as possible for someone who liked your art to hit that wishlist button immediately.

lastly, i just wanted to thank everyone here for the advice over the last few months. it is a long road to that 7,000 mark but hitting 5k feels like a real win. if you want to check out the game it is called After the Wane, it is a narrative experience set in the world of contemporary dance in paris.

good luck to everyone else on the grind.

I’m currently testing 3 capsule art versions for my game and could really use some honest feedback.

Version 3 is the oldest, version 2 is the next iteration, and version 1 is the latest version.

I’ve been trying to make the capsule more impactful, but I’m not fully sure whether it really captures the game’s identity yet.

Which one feels the strongest to you?
Which one best represents the game?
And if you think there’s a better direction entirely, I’d love to hear that too.
page

My first steam game just passed 100 wishlists! I am very excited and happy to see a lot of people like the game!

If you want to see the game by yourself feel free to here:

https://store.steampowered.com/app/4579770/Wannabe\_Trashman/

wishlist;

https://store.steampowered.com/app/4642370/NO_LOVE2009/

Follow Development Here:

https://x.com/mamosdigital

https://www.instagram.com/mamosdigital/

https://www.tiktok.com/@mamosdigital

One of my games "Way of Madness" has hit 13k+ wishlists on steam which is a success and I'm proud of it but the fact that my other game "till death ROLLS us apart" has less than 300 wishlists makes me sad.

This is like an example of how horror game is self explanatory and gain more attraction than the other games. The main reason "Way of Madness" get this much attraction is the reels video I posted. Even though I make way more videos for "till death ROLLS us apart" and some get decent views no one wishlisted the game.

So long story short I'm not saying only make games that are easier to market but be aware your game is not less valuable or bad project if you're getting few wishlists. You have to find another way to market it (still not sure for my case though I literally have no idea how to market "till death ROLLS us apart" in the end xD)

Hello everyone,

I recently published my first Steam page for my game, Blacksmith Idle.

I had done basically 0 marketing and honestly expected 0 wishlists at the start, so seeing people actually add it to their wishlists felt huge to me.

After 1 week, the page has:

• 13 wishlist additions
• 2 deletions
• 0 marketing

As a first-time solo developer, this made me feel like I at least got something moving.

For people with more experience: is this a normal level of organic traffic for a brand new Steam page with no promotion, or is it lower/higher than expected?

I’m also planning to join Next Fest, so I’d appreciate honest opinions.

My game is localized to French and German, and we chose those languages as I am familiar with them to varying degrees.
TooneQuest on Steam 
As you can see from my Steam Store, the Languages my game is localized to are listed on the right hand side. Unless you are looking for it, you won’t even notice them.

I am currently looking for Wishlists around the Globe and I check the Wishlist numbers on Steam each day. So far not a single Wishlist is from Germany or France.

HELP!

I do not understand what I am supposed to do as far as advertising to foreign groups.

The Question is, how do I utilize my localized game to market in those languages?

Thanks for reading, and I look forward to the comments,
Enders Workshop

As the title follows. I ordered my steam art to be handmade. Ordering stuff over the internet is a real struggle and I really dont want to pay if this was done by some AI. So did he scam me? Should I start a dispute?

I was encouraged to ask for sketches in the comments. Which I did indeed get vefore the final delivery and they do correapond well with eachother if that helps.

Also. I see a lot of people pointing out what to me seems as just bad art or revisions done in a hurry. How do you doffer mistakes from AI?

Hi everyone,

I’m looking for practical advice and marketing tactics for a Steam indie game that is now close to release. The game itself is a first-person psychological horror title called Reality Breach.

I’ll keep this straightforward.

I started developing my first Steam game in July 2024. Following a marketing advice at that time (which was quite against my knowledge but I followed anyway), I opened the Steam page quite early with limited content on July 2024. I released a demo (again early stages) in September 2024 and participated in Steam Next Fest in October 2024.

At that time, I had around 160 wishlists and reached ~477 after Next Fest, which was a strong boost. Now I don't have Next Fest opportunity.

However, after that, followed with unexpected positive feedbacks development scope expanded significantly, content was reworked, and progress slowed in terms of visibility and marketing consistency. As a result, the game has only grown organically to 576 wishlists as of April 2026. Mistakes were made yeah...

The original demo has been removed, and a new one is currently in polishing.

Now I’m at the door to finalize the game and have set a release date around late June 2026 (before the Steam Summer Sale period).

Current situation:

• 576 wishlists
• ~58 days until release
• Very low to non-existing marketing & social media presence
• Steam page has minimal traffic

I’m aiming for 3,000 wishlists before release, however this might not be realistic for my case. A more realistic target for me would be around 1,500 wishlists. But I deliberately set the 3K target for a challenge.

I’m now actively starting marketing efforts across:

• Reddit (dev + story-driven posts)
• TikTok / YouTube Shorts / Instagram Reels
• Steam page updates and trailer improvements
• X (announcements + dev updates)
• Outreach to streamers / YouTubers once demo is ready

Given the short timeframe and current visibility, I’d appreciate any honest feedback or tactics. I’m open to blunt feedback as well.

Thanks in advance.

Link to Steam Page: https://store.steampowered.com/app/3118910/Reality_Breach/

My game is called Gear Up Einstein! It's an auto battler roguelite where you recruit historical figures and turn them into badass soldiers to save the world. You travel across history, find ridiculous combos and master tactical over-the-top battles.

After a year of slowly getting wishlist, I recently replaced the placeholder assets on the Steam Store Page for better ones. Then last friday, I launched the demo after running multiple playtest.

Result is great, lots of people are playing. The game still need a lot of work, but from all the feedback I've received, people are plesently surprise by the dept, replayability and fun the game offers. I couldn't be happier :)

If you'd like to check out, you can jump in right now either solo or in multiplayer with friends: https://store.steampowered.com/app/2950410/Gear_Up_Einstein/

download link

This persons post has brought in a LOT of wishlists, and we weren't even following them. This is the kind of 'organic' promotion I wish we could encourage more of, but im so heckin happy whenever it happens

Hi everyone, I just released my second game. It's much simpler than Zaya. It's a flappybird with power-ups and online leaderboards. If you want to try it, I'll leave you the link. Thanks. Reviews are greatly appreciated.

https://play.google.com/store/apps/details?id=com.volposgame.tapbird

Before entering the game industry and building my own game, I never imagined there could be a kind of work that keeps you awake in the night, and makes you feel motivated to wake up in the morning.

Now, I have a community of 100+ players who actively contribute through feedback, ideas, and suggestions every single day. Some of them have even played 200+ hours in the game.

It feels like you couldn't wait to make your game better everyday!