One of my games has hit 13k+ wishlists but the other one is still less than 300.
One of my games "Way of Madness" has hit 13k+ wishlists on steam which is a success and I'm proud of it but the fact that my other game "till death ROLLS us apart" has less than 300 wishlists makes me sad.
This is like an example of how horror game is self explanatory and gain more attraction than the other games. The main reason "Way of Madness" get this much attraction is the reels video I posted. Even though I make way more videos for "till death ROLLS us apart" and some get decent views no one wishlisted the game.
So long story short I'm not saying only make games that are easier to market but be aware your game is not less valuable or bad project if you're getting few wishlists. You have to find another way to market it (still not sure for my case though I literally have no idea how to market "till death ROLLS us apart" in the end xD)