r/adops

Hi everyone,

I’ve been with Monumetric for exactly one month now. I recently hit 100k pageviews, and my total earnings are only $105.

The part that confuses me is my traffic quality: 93% of my traffic is Tier 1 (mostly US). Based on what I’ve read here before, I was expecting a much higher RPM with this kind of audience.

Some details:

• Network: Monumetric
• Traffic: 100k PV / month
• Audience: 93% Tier 1
• Duration: 1 month since setup

Is this just a "learning phase" for their ads, or is $1.05 RPM way too low for Tier 1 traffic? Should I look into other ad networks like Mediavine or Raptive once I hit their requirements, or is there something I should fix on my site first?

Would love to hear your experiences. Thanks!

Hi Adops

I've always been publisher side and I'm trying the get insights on how budgets are allocated on Advertiser or Agency side.

I'm trying to build an internal case for why our inventory needs to be available across all programmatic channels, and I'd love some insight into how the buy-side actually plans these budgets.

- Are budgets usually strictly siloed between Direct IO teams and Programmatic teams?

- When it comes to programmatic, do buyers have fixed target percentages for Deals (PG/PMP) vs. Open Auction, or does it completely depend on the client/KPIs?

I've never been in a sales or agency role, so any real-world context on how these budget splits are decided would be incredibly helpful!

Did you see the upcoming google better ads updates? how much so you think it might impact your revenue? and how are you tracking these complex density and video changes without relying on slow and manual reports?

We run a stock research site (Meyka AI) with around 633k monthly pageviews. US is roughly 26-37% of sessions. Rest comes from India, Hong Kong, UK, and APAC. Not pure Tier 1 but a solid US core.

A few weeks ago I posted here asking about BSA vs others. A lot of you told me to go with Playwire. We had Ezoic, BuySellAds, Adverge, and MonetizeMore all pitching us but went with Playwire based on the community feedback and their direct sales pitch.

Everyone kept saying finance plus Tier 1 traffic should hit $4-8 CPM once optimized. That's what we were expecting.

2.5 weeks in, best CPM day is $0.72. Most days between $0.60-0.70. Fill rate sitting at 37-43%.

Now my internal team is pushing to just drop Playwire and run AdSense directly. Their argument is AdSense would outperform what we're seeing right now.

I'm not sure. Part of me thinks we're still too early to judge. Part of me wonders if $0.70 is just the ceiling for our traffic mix.

Has anyone been through this same situation? Did things actually improve after the first month or did you end up switching?

I want expert advice actually.

I know the title is general but there are a few general questions that I have and I was hoping someone could help me, and I hope that the adops reddit is the place to ask these kinds of questions.
I have created a webcomic platform that allows authors to upload their webcomics. It can be found at https://inkstra.ink/ if anybody wants to check it out.
I've gotten 5 rejections by Adsense for low-value content and I keep making so many updates to the site to try to fix this. I recently added an articles section this most recent pass that hasn't been too fleshed out quite yet and honestly was more of an afterthought I added because I feel like it takes away from the core of my website's experience, it was purely a compliance addition.

These are my questions:

1. Are platforms that are mostly composed of UGC just doomed to never get accepted?
2. Are there things that really stick out as being something 'bad' that would scream low value content? I do know that some series pages will have rather small and thin descriptions, but I also don't want to tell authors what to publish or have them draft a book for their series description. All of this would just act to take away from the site.
3. Are there other platforms other than Adsterra/Exoclick that may be worth applying for at this stage? I added exoclick but they kept showing adult ads even though I disabled. I currently have some niche network called 'ComicAds' in place to replace the exoclick ones but since it's very niche, it wouldn't even cover infrastructure.

Additional notes:
The site is newish, it was finally launched back in February of this year.
Google analytics has this on the dashboard for the past month: 6.2k active users, 16k views, 7.3k sessions, 50k event count. Not the most but not the least, again it's rather new.

Hey everyone,

I’m running into a number of back button violations across our sites, and it’s becoming a real "needle in a haystack" situation to track down the specific culprits. I would like to resolve (or at least somewhat manage) this before June, which is Google's deadline for fixing this issue.

From what I’ve gathered up to this point, there are intrusive scam interstitials running on random pages in our sites, hijacking the back button, fingerprinting users, and built specifically to avoid detection.

I have a script logging everything that tries to affect the back button history and it has been very good at isolating the random events. I also tracked a couple of suspect files using a proxy capturing app. They appear to be leaking in through auctions from manually added third-party scripts running on our sites outside of GAM. And figuring out which third-party script brought this so we can let them know in is a pain to track.

Has anyone dealt with this recently? Specifically:

• Detection: Since these are bypassing GAM, how are you identifying which third-party partner or header bidding adapter is letting these through?
• Mitigation: Are there specific SSP-level blocks or sandboxing techniques you’ve found effective for scripts that don't live within the standard ad server frames?
• Verification: Once you've implemented a fix, what's your process for ensuring these "ghost" scripts are actually gone before the deadline hits?

Would appreciate any insights or shared experiences on how to clean this up effectively.

Cheers!

I can't go into details publicly, but my team was going to partner with an adops who employs Revive, but they've since become unresponsive and I need to get someone new onboard.

In short, I am part of a team building a grassroots project, with incredible potential, already building a LOT of interest, and many users are ready to engage. Again, there's not a lot I can discuss right here, but I do need a new collaborator that's a good fit for our project.

Hi!

We created a small daily puzzle site (flagdoku.com), and have been working with Playwire during the last 6-7 months. They asked me to do a free AMA about it and i thought it was a great idea

Found very valuable info on this subreddit regarding which partner could suit our needs and we are very happy with current performance, so i wanted to share with the community my experience with them and answer any questions!

Playwire here. We pulled a year of aggregated ecosystem data (sessions, RPS, CPM, fill rate, viewability, ad density across 1,200+ publisher sites) and wrote up what we found. Full report is free at the link below.

The findings that I think are most worth arguing about in this community:

• Impressions per pageview (r = 0.59) is the single strongest RPS predictor. Not CPM. Not fill rate. Not viewability. The number of ads that actually load on each page is more predictive than anything else we measured, by a wide margin.
• Session duration correlates with RPS at r = −0.03. Pageviews per session (r = 0.27) is nearly 10x stronger. If you're optimizing for time-on-site, you should be shifting to optimizing for pages per session.
• The floor price trap is real and quantifiable. Within the same demand tier, publishers with right-sized floors fill 2x more inventory and earn 19% more RPS despite a 2.5x lower CPM. Aggressive floors almost never pencil out.

All RPS figures are indexed, no absolute revenue numbers disclosed.

Full report: https://www.playwire.com/2026-state-of-publisher-ad-revenue-report

We're also hosting a webinar on June 11 to walk through the methodology and take questions. If you want to ask questions about how we ran the analysis, that's the place for it: https://www.playwire.com/state-of-ad-revenue-report-2026-webinar

Happy to answer questions here in the meantime.

I feel like this is something everyone thinks, but nobody says out loud.

Every platform has an incentive to show you the best possible version of your results. Meta counts views through conversions. Google blends its brand into everything. Most dashboards show you what they want you to see, not what actually happened.

I have started treating platform-reported numbers as directional only and doing my own reconciliation against backend data. The gap is almost always there. Sometimes small, sometimes uncomfortable.

Is anyone here fully trusting what their platform dashboard shows them? Or has everyone quietly moved to some version of independent verification?

What does your actual verification process look like?

Hi there. I have recently switched from an advertiser role to a publisher role in adops. Its a fairly large publisher with 50 million MAU in Eastern Europe with variety of formats. Our general manager demands revision every two or three weeks. There may be microslicing to do, but we dont have an adequate analytics to perform revisions every couple of weeks, as it's extremely tedious process.

I wanted to check with adops on publisher side - how often do you revise the floors? And what are operations that bring more revenue that floor revisions, in your opinion?

I have an X community in the homesteading niche with around 250k members. I tested driving traffic to blogs before and was getting about 2k visitors per day, with roughly 70% from the USA and most of the rest from Europe. The issue is I’m not the best at writing blog content consistently, and I have also struggled getting accepted into monetization networks. So I was wondering if anyone here already runs monetized blog in the homesteading niche and might be interested in partnering up. I can help with traffic/community distribution, and we could discuss some kind of revenue split.

Recently missed out on a role due to not enough HOK experience across DSPs. Most of the certs I've done, although not worth much and not UI/UX specific, just programmatic 101.

Any recs?

I work at Nitro (nitropay) and we just launched the first episode of our free webinar series, built specifically for publishers and website owners looking to grow their traffic and revenue.

Episode 1 is in partnership with Levellr and covers how publishers can grow their website and revenue using Discord.

Now we're already scoping Episode 2, and we'd love to hear it straight from the source, what topics would you most want to see covered in a webinar for website owners and publishers?

hey all! i just need some career advice. started my ad ops career 3 years ago when i got hired as a junior as ops specialist/analyst at one of the top five marketing agencies. been here for 3 years with excellent work ethic and dedication. i honestly love ad ops but the pay is horrible,50k. my only career projection as of right now is just waiting for my boss to get promoted so i can take over his role. i took some programmatic specialist training but the pay is almost the same with triple the work load. i am proactive and i try to automate some QA stuff and be the main poc for troubleshooting but i don't think management is valuing my efforts. i thought about applying for other jobs but alot of the good one are very specific like they need database or coding skills with experience. i'm just so lost...