u/Money_Yam_1254

Hi Adops

I've always been publisher side and I'm trying the get insights on how budgets are allocated on Advertiser or Agency side.

I'm trying to build an internal case for why our inventory needs to be available across all programmatic channels, and I'd love some insight into how the buy-side actually plans these budgets.

- Are budgets usually strictly siloed between Direct IO teams and Programmatic teams?

- When it comes to programmatic, do buyers have fixed target percentages for Deals (PG/PMP) vs. Open Auction, or does it completely depend on the client/KPIs?

I've never been in a sales or agency role, so any real-world context on how these budget splits are decided would be incredibly helpful!