Finally locked my networks but offer selection is now making me second guess everything - need some real input
So I've done the research, evaluated my options, and landed on PropellerAds and 7SearchPPC as my testing grounds. Networks are locked, the budget is set, but now the offer selection is where things are getting messy.
I'm looking at sweepstakes as my vertical - the push traffic and sweepstakes connection is well documented, and low barrier conversion makes sense for isolating funnel variables early.
But the deeper I go, the more unanswered questions stack up.
Payout vs conversion rate tradeoff is the first wall - a $2 SOI converting at 15% beats a $5 DOI at 3% mathematically, but I keep seeing people chase the higher number instinctively.
Then there's GEO logic: Tier 1 has higher payouts but tighter margins on small budgets; Tier 2 gives more runway but lower absolute returns.
Then, LP angle - push traffic and search intent audiences are in completely different mental states when they hit your page, and I'm not sure if that means separate LP variants or just separate headlines.
And underneath all of it is the circular problem - you need conversion data to validate an offer, but you need to spend on the offer to get conversion data.
For those running sweepstakes across push and search traffic simultaneously -
How did you actually break that cycle, and what would you do differently now?