If some AdSense users claim $70-$80 RPMs, why does everyone switch to Raptive or Mediavine?
I’ve seen several AdSense users claiming they earn $70-$80 RPMs on their sites. If AdSense is truly capable of paying out such high rates, why is the general consensus among successful publishers to move to premium networks like Raptive or Mediavine?
Is it just about the RPM, or are there other factors like better ad management and technology that AdSense is missing? I’m trying to understand why someone would leave AdSense if they are already hitting those high numbers. What’s your take?