r/SaaSMarketing

Hey everyone,

I will keep this short and straight forward.

The hardest part nowadays is finding people that will use your product because it's easier to build than ever. A few days ago with a help of a friend launched a saas product that I could not even explain but I managed to get 3 paying users at $50/month.

The whole idea is to know where to present that product. If you show it to the wrong audience then no one will buy it.

So here are some tips:

1. Cold email
   - Scrape emails from people that might want to buy your product, learn how to write the cold email, be short, talk about pain points and show case studies, offer a free demo, never sent a link or a file on the first email, write like you talk, don't use fancy words.

I have used Apollo, Hunter, Fonatica, Lemlist, Prosper, Snov and Google maps, the most important part is getting valid emails and lowering your bounce rate. Don't be afraid to pay for tools to double check your emails, there are even open source GitHub repositories with email validators so make sure you check those.

2. Linkedin

- I assume everyone knows this but still here it is, built your profile to the max even if you have to lie about your career. Just list job experiences that are related to your saas. People buy authority, if they can't trust the product then won't buy it, so build trust and then send connects to potential clients. (You can later automate the whole process with LinkedIn automation tools)

3. Social media

This one is simple, if you don't have an audience then find someone who does and make them work on %. You have tons of people on TikTok and instagram that are posting about AI or IT stuff.

For the first 5-10 users even manual outreach can work, if you can't find at least 2 users for your saas then either your product is bad or you are targeting the wrong audience.

Everyone is spamming with their products trying to make money, be different and be unique.

A bad product with good marketing will make more money than a good product with bad marketing.

Which means marketing is everything.

This was all written raw, without editing and without AI, so I hope that you will get my point.

Peace.

I’ve been collecting insights from SaaS founders, CMOs, growth marketers, and content leads about the SEO/content/AI visibility challenges they’re trying to solve this year.

The pattern was pretty clear:

A lot of SaaS teams are no longer focusing on ranking keywords.

They’re asking things like:

• How do we get mentioned in ChatGPT, Perplexity, and AI Overviews?
• How do we turn organic traffic into demos, trials, or signups?
• How do we create product-led content that actually helps buyers decide?
• How do we prove SEO ROI when more discovery happens without a click?
• How do we compete with bigger SaaS brands that already dominate search and AI answers?
• How do we scale content with a small team without publishing generic posts?

One thing that stood out to me is that many teams still have traffic, but they’re struggling with conversion or visibility in AI-assisted research. Some are ranking on Google, but not showing up when buyers ask AI tools for recommendations. Others are getting visits, but the content doesn’t clearly connect the problem to the product.

It feels like SaaS SEO is becoming less about “publish more content” and more about building a system:

intent → content → product clarity → proof → conversion path → authority → AI visibility

The biggest shift, in my opinion, is that generic content is losing value fast. AI can summarize basic informational content easily. What seems to be working better is specific content with real examples, comparisons, product context, customer proof, use cases, and clearer answers.

Curious what others are seeing.

If you work in SaaS, what’s the biggest SEO, content, or AI visibility challenge you’re trying to solve this year?

drop your SaaS below and I’ll give you one scaling bottleneck I notice

Could be:
positioning
conversion
onboarding
AI visibility
distribution
trust
retention
pricing
growth ceiling

No pitch. Just one honest observation

Paste the link only

Wanted to share this for anyone sitting in the month-9 valley right now, because I was there not that long ago and I know how rough it gets.

Quick context on me. I run marketing at a 50-person B2B SaaS, roughly $5M ARR. I hired a content agency 14 months ago, BOFU-focused, interview-led model, low five-figure monthly retainer.

By month 6 we had 8 articles published and zero demos I could attribute to organic. Month 9 was the cliff for me. My CFO floated cutting it, and honestly, half my marketing-lead peer group had already pulled the plug on theirs. I made the case to hold one more quarter and I'll be real with you, I wasn't sure I was right.

Here's what I underestimated: the BOFU ramp is brutally slow. Articles we published in months 1-3 didn't start ranking until month 8-10. The ones from months 4-6 didn't rank until months 11-14. None of that shows up in your dashboard until the second half of year one, so if you're staring at month 9 numbers and panicking, you're basically looking at a snapshot that's structurally incomplete.

By month 14 I was seeing 2-3 demos a month from organic. Month 18 it's 3-5 and still trending up. Blended CAC is roughly half what I'm paying on Google Ads. The thing that surprised me most: it's a handful of articles from months 2-5 doing almost all the work. Not the breadth, not the volume, just a few that hit.

Curious who else here stuck past month 9 and what your inflection point looked like. And honestly, if you cut yours and regretted it later, I'd love to hear that story too.

someone asked in a post how to grow their SaaS and most of the top answers were mostly same around just post consistently

And I think it's not true cause if you do one thing wrong for 100 days you can't get good results cause you didn't change and improve and you will just brag about how consistent you were.

consistent bad content just means you're wrong more often. the founders i've seen actually get traction weren't posting every day. they were posting the right thing to the right person in the right sub at the right time. sometimes that's twice a week. sometimes it's once but it's relevant and good that can get results.

what actually matters before consistency is

do you know where your specific user goes when they're frustrated about the problem you solve.

do you know what words they use to describe that frustration in Like their pain phrases.

I think you have to figure out the room first and how to talk in it properly that can get you results. then show up consistently.

what's the one piece of SaaS marketing advice you wish would be heard first?

We're expanding into DACH and Nordic markets next quarter and im stuck between these two for our outbound data. Currently running Apollo for US/UK but teh EU coverage is pretty weak.

Has anyone done a proper comparison of prospeo vs cognism for European contacts? Im mostly looking at Germany, Netherlands, and Sweden. Need verified emails but also mobile numbers since our SDRs do both cold calling and email sequences.

From demos, Cognism seems more established but thier pricing is nuts (they quoted us like 18k a year for 3 seats). Prospeo looks much better value for the same team size, but I'm wondering if you get what you pay for? Their data freshness claims seem almost too good. Weekly updates vs Cognism's quarterly refresh.

Main priorities are: GDPR-compliant mobile numbers that actually pick up. Accurate emails that dont bounce (our deliverability is already borderline). API that wont timeout when enriching 5000+ records. Technographic filters for companies using specific martech tools.

Anyone running either of these for European outbound? Whats your actual connect rate on mobiles?

We are a b2b saas business providing recruitment software for large companies. Target geo is India. Our highest daily budget is 2000inr/day. Impr share is at 14%, CTR 4% and conv is at 2.7% in the last 30 days. Compared to previous 30 days, impr are 25% less but impr share had increased.

Have search for recruitment platforms reduced? Google search trends show lower searches in May so that's a possibility. Also is our budget too low for this ICP in general?

Background : I am an engineer with little experience in computer vision who recently learned about motion magnification (MM) from videos. This technology is useful in non invasive sensing like vibration analysis, medical monitoring. I noticed that the most used MM software is by RDI technologies and the state of the art algorithms are patented by MIT. RDI's software is expensive (>1000s of USD per year) and licencing MIT's algorithm is expensive too. This seems to be something that only MNCs or large scale businesses can afford.

I created an algorithm that is not as robust as MIT's but can get the job done. I aim to target small and medium scale businesses and to that end I created a waitlist website page. The plan is to patent my algorithm and write a desktop app (it is computationally high) if I see the demand.

Question:

1. How do I attract SMB's to my waitlist? What platforms or companies can I reach out to? How would or did you do it?

2. How do I determine the pricing of this software? I don't know how much SMB would spend on this kind of analysis or how much it saves them or how they would determine if the price is high.

Many thanks in advance.

My SaaS generated around $7.5k in 1.5 months.
But the point is not about recurring users, but about a constantly new stream of users.

This is a crypto SaaS with several sections: Market Making, Delta Neutral, and AI Trading. It works on 5 DEX exchanges via API. Non-custodial connection.

The main revenue-generating section is AI Trading, which runs on a major exchange HyperLiquid. Essentially, the user connects their exchange to the bot, and the AI bot trades on their account. In this mode, a sub-mode is automatically activated if the user balance is $500 or more, and the bot trades until full execution and guarantees 66% profit from the user balance via built-in fees to us. This is the official fee allowed by HyperLiquid, and for the user it simply appears as an exchange fee. With a user balance of 500 USDC, we guarantee around $350. If the user balance is $5000, income from one user will be $3500 guaranteed.

We also have an army of 200 people who send marketing cards all over Twitter for a constant stream of users. We pay them $0.20 per comment that does not get flagged as spam and gets impressions. They fill all links in a separate section of our website for workers and we manually verify all applications.

In 1.5 months we generated $7.5k (there are 3 of us in the team), and around $700 went to salaries for people doing comments.

Since none of the three of us have a stable income, this money is too little to support us. This can be scaled through good targeted advertising; the traffic is literally the entire crypto world — everyone who is curious to try trading with AI.

We are looking either for a co-investor: $25k for 25% of recurring profit. The money will be used for advertising on Instagram Reels, Facebook, and others. Or we are ready to sell our service with all workers and everything included for a separately agreed price.

DM me and I will share more info, all links, and answer any questions. All revenue data is on-chain, so it can be easily verified.

First off, if you read this whole thing, thank you.

I started this business because for the last decade I’ve been through the grinder of family court. I’m still in it now, actually. Court again next week.

I’ve lost hundreds of thousands of dollars, countless months of time with my child, and been forced through a level of hell I would not wish on anyone.

But after living inside this system for that long, you start to see the pattern pretty clearly: family court is overwhelmed, parents are their own worst enemy, kids get stuck in the middle, and the courts don't stand a chance to help.

A couple years ago, a judge ordered us to use a co-parenting app. We have to pay for it for the next 10 years.

That’s when it really clicked for me.

The incumbent apps are mostly built around recording evidence for court.

Our app, Calmr, is built around trying to keep parents from having to go back to court in the first place.

It moderates conversations, coaches parents toward better communication, helps enforce custody rules, and we have a patent pending on a dispute resolution module that works somewhat like a family court judge would for certain parenting disputes.

The bigger vision is a judicial/professional platform that can sit alongside courts and professionals and give them insight/ data/ transparency in a way never done before

The app is live and we have about 40 downloads.

We also just got a legal nonprofit partnership moving so they can start onboarding real clients. They are not paying yet, but they are real users.

We also have a city-funded court pilot in motion, though that has been delayed because of unrelated local political drama.

For all of you marketing geniuses:

How would you approach getting the first 100 real users right now?

Why might downloads not be converting?

What should I be spending the majority of my day on?

And if anyone is willing to give blunt feedback on the app, website, or positioning, I’d genuinely appreciate it.

Right now I’m spending a lot of time reaching out to family law attorneys and family therapists. They feel like a great unlock, but they are extremely hard to get in front of at scale, especially remotely.

Appreciate any advice.

I have been handling the social media for 3 brands for almost 2 years now and to be honest, proving results still feels confusing sometimes. There are months where posts get good reach and lots of interaction but it doesn’t seem to turn into anything meaningful then there are random some posts that don’t perform well publicly but somehow bring inquiries or customers later That’s why I’m curious how other people are doing it. Are you tracking sales, leads, website visits, bookings, conversions or something completely different? Do you use tools and dashboards or are you keeping it simple with spreadsheets and basic reports?

I am also wondering if measuring ROI changes depending on what you do. I’d imagine agencies, freelancers, local businesses, SaaS companies and creators probably all look at different metrics What’s one thing that made you realize your social strategy was actually working? And what’s one mistake you made while tracking performance that changed the way you report results now?

Would genuinely like to hear real experiences because I feel like many of us are still trying to figure this out. Share your process, opinions, or even things that didn’t work it might help someone else too

Like instead of:

“4.7⭐ café”

people would share:

* how the place actually felt

* the vibe

* energy

* crowd

* comfort

* whether it’s better for dates/work/solo time/groups etc

Bonjour à tous !
Comment ça va aujourd’hui ?

Je suis sur le point de créer un SaaS qui permet d’aider les recruteurs à mieux recruter et je sais que ça plaît déjà mais je ne l’ai pas encore sorti, (je compte le sortir d’ici 2/3 semaines maximum)

J’aimerai savoir dans le domaine du recrutement les meilleures techniques pour décrocher ces 10/15 ou 20 premiers clients,

Ça fait un moment que je suis sur ce Sub reddit, j’ai déjà quelques idées, mais si vous en avez à me partager, je suis preneur,

Merci sincèrement

I’ve been using Cursor to build and launch micro-saas saas products lately. The development speed is absolutely insane, what used to take months now takes days. But as many of you know, building is only 20% of the battle. Marketing is the real thing for MRR.

A few weeks ago, I launched a new tool. Weeks went by with absolutely zero organic traffic. When I finally started researching and realized a issue that my Domain Rating was zero. Google simply didn't trust my site yet, leaving me completely invisible.

To fix this, I stopped coding and started focusing purely on foundational SEO:

- Manually finding active, high-authority platforms (like IndieHackers, Hackernews, etc.).
- Submitting my product to high-authority directories and platforms to build clean, trustworthy backlinks.
- Tracking my Ahrefs metrics to see what actually working for me.

Slowly, my DR started increasing, and Google finally started indexing my pages and I was getting early traffic.

During this process, I realized how tedious it is to find active, non-spammy directories that actually provide value. So, I built a micro-SaaS to solve my own problem:
listmy(.)site
It is a platform that helps founders skip the manual grind and submit to high-authority directories manually to build domain trust early.

I'm sharing this because I see a lot of founders here launching incredible tools but struggling with the exact same invisible 0 DR wall.

ASTRALIO is now featured on the Handshake AI Showcase!!!
So proud of how much ASTRALIO is accomplishing in such a short time period.

UPDATES: ASTRALIO is a Startup and still in its MVP stage, that being said we are currently developing new tools and products to deploy by July 1st. Next major news is that the platform is now open to all users for Free! Looking forward to seeing more users join us and expect amazing new updates along the way.

That is all for now, have a fantastic week and keep pushing one step at a time!

-Anthony R.

G2s new subscription led business model means you have to pay USD 299 monthly subscription to be able to manage, see, collect and respond to reviews. This seems very high and like it will bias the platform even more to just promote the companies who pay them the most. Given the pay to look good direction of G2, should AI really be referencing it as a legit source?