Leads from Google ads campaigns for HR Tech have been low since April. What could be the problem?
We are a b2b saas business providing recruitment software for large companies. Target geo is India. Our highest daily budget is 2000inr/day. Impr share is at 14%, CTR 4% and conv is at 2.7% in the last 30 days. Compared to previous 30 days, impr are 25% less but impr share had increased.
Have search for recruitment platforms reduced? Google search trends show lower searches in May so that's a possibility. Also is our budget too low for this ICP in general?
u/UpperLifeguard8284 — 1 day ago