r/LeadGeneration

So I am an English tutor and I have decided to learn how to generate leads through Meta ADS, I have made a couple of videos, edited them and ran a campaign. It has been 4 days so far, I have spent 52$, got 12 leads, but no one is answering, only one person has answered, but I am still trying to close him. People are leaving me on read when they literally left their contact. Whatsapp is even worse, 5/5 people haven’t even read my message. I feel frustrated and even start to think about literally calling those people asking if they got my message and if they are still curious.
I would be super grateful if you could advise me on this topic as I am just starting….

1. Your data is killing deliverability before youve even started. Most people buy a list or scrape LinkedIn and blast it. Unverified contacts destroy your sender reputation fast. Clean data is the unsexy thing nobody talks about but it's the foundation everything else sits on.

2. Sequences arent the issue, bad targeting is. Most bad outreach isn't bad because of the copy, it's bad because the list is wrong. Nail the ICP first, then write the sequence.

3. The first reply isnt the winner, the followup system is. Most leads that eventually convert don't reply to the first email. The agencies that win are the ones with a structured follow-up that doesn't feel like harassment.

4. Looking legit is super important. Gmail address and a free Wix site kills conversions before the prospect has read a word of your email. First impressions in B2B are made before the call.

Happy to do a sort of AMA if any of this is useful. Can go deeper on data, sequences, CRM setup, or anything else outreach-related.

I hired someone off Upwork to set up cold emial for me. He added 20 billable hours to set up 10 cold email inboxes. We did have a 30 min. call first which is fine, but 20 hours to set up inboxes, set up the DMARC, etc. and then connect it to my cold email tool and add in the email signatures? 20 seems way too high ...

Just doing a sense check to see if I'm right to find that odd?

Ran the numbers across 3 of my clients last quarter:

→ Client A (dental implants, affluent CA market): $5 CPL, $30,000+ case value, ~2% close rate = $600 revenue per lead → Client B (credit repair, mid-tier): $3 CPL, $497 LTV, 4% close rate = $20 revenue per lead → Client C (B2B service, $5K offer): $87 CPL, $5,000 deal value, 12% close rate = $600 revenue per lead

The "cheapest" account ($3 CPL) is the worst business of the three by a country mile.

The "expensive" account ($87 CPL) is one of the most profitable Meta accounts I run, but so is the $5 CPL dental account, because the deal value is $30K+.

Idk why most operators are still optimising for CPL alone. That's a metric for media buyers, not for businesses.

The metric that actually matters:

(Avg deal value × close rate) − CPL = profit per lead

When you optimise for that number, three things change immediately:

1. You stop chasing broad cold audiences. They produce volume, not buyers.
2. You start targeting fewer, richer people. CPL becomes irrelevant when deal values are high enough.
3. You let your sales team filter ruthlessly. A 12% close rate on qualified leads beats a 30% close rate on tire-kickers.

We do know that most agencies won't run this play because clients don't understand it on the sales call. They see a higher CPL and panic. The ones who do get it tend to be the ones you actually want to work with, they think in deal value, not lead count.

Has anyone else here noticed the same pattern? At what CPL ceiling did you find the quality break-even point for your niche?

🤷‍♂️

Launched a moving company in Seattle 3 months ago. Just me and two guys right now, doing mostly local residential. I've been relying entirely on word of mouth and a Google Business profile but it's slow going. Someone suggested buying moving leads but I'm not sure if that's practical when we're this small — worried about getting more volume than we can handle, or worse, paying for leads we can't convert because we don't have reviews yet. What did other small operators do in the early days to get jobs rolling in consistently?

I'm looking to build a list of church leaders and pastors in the US or failing that the church's general email.

Specifically churches with 200-600 members is a sweet spot, ideally protestant churches (not LDS, catholic etc).

Would anyone be up for helping me creating this list and perhaps enriching it with some useful data.

Maybe DM me and let me know. I've got some budget so let me know your costs.

Thanks

In my personal experience, ecommerce enablement services like logistics, recruitment service, SaaS (accounting, cybersecurity compliance), biotech have worked really well.

Pitching leadership coaching services aimed at execs has not worked well enough.

What has your experience been like?

Hii everyone! 👋

I’ve been working as a video editor for the past 3 years, and now I’m looking forward to building an agency. For that, I’m searching for someone who is skilled at finding clients and generating leads.

If you’re interested in working together, feel free to DM me — we can build something great together.

I prospect almost 50,000 leads per month and have a good sales conversion rate, but I don't want to keep building websites. For almost 4 years I have been prospecting, doing sales, creating websites and maintenance for clients.

For a moment I outsourced the website creation but now I really want to get out of this market.

Any suggestions? Thanks!

If you’re spending $5-10K/month on meta or google ads and you’re getting clicks but 0 qualified booked calls then your creative/search ad isn’t the issue it’s your landing page

Specifically these 2 things:

• Your hero
• Your qualification layer

So if your bounce rate is 70% or above and conversion rate is less than 1% that means your hero isn’t catching their attention, making it clear that this is for them, or staying coherent with their initial reason for clicking

For example if someone clicked your ad because it mentioned “if you’re a gym rat…” and then the landing page mentioned footballers instead then that would break their initial reason for even clicking (it wouldn’t be coherent anymore)

The fix is calling out your ideal buyer in the hero text (whether it’s in the title or sub heading is up to you)
Be creative (in a functional way) with your hero so you stand out (doesn’t have to be insane just add some character)
And make sure to plan your whole customer journey to align your traffic gen creatives with your landing page

If your bounce rate is 40-50% and your conversion rate is 3%+ but no one on your sales call is qualified then your landing page is nurturing prospects that are maybe relevant but don’t have the budget, or aren’t in a position of need and your form (qualification layer) makes it easy for tyre kickers to book a call with you

The fix is messaging that specifices who your offer is for, what problem you’re solving, and case studies to show your use cases (and build trust of course)

Plus adding qualification questions in your forms, such as:

• What do you expect to achieve with our offer?
• What problem are you trying to solve?
• What have you tried in the past?
• What is a priority for you? (cost, results etc)
• How much are you spending on X?

I was a creative strategist at an ad agency watching some clients and our Founder chuck $1000s on meta ads, tiktok content, X content, lead magnet funnel development and all this but they all ignored this 1 simple thing: lead qualification.

Because what’s the point of getting 1000s of users to your landing page if half of them don’t have budget and the other half are just “looking around”

But getting traffic is a lot easier now, yet I still speak with founders that are spending 90% of their effort into getting traffic and not qualifying it

And I doubt it’s because they don’t understand that qualifying prospects means easier sales calls, shorter sales cycles, and better clients (it’s 2026 I think this is pretty common knowledge)

But no matter what the data/logic says I just think they see all this money go into lead gen and then when they only get 1 actually qualified client come in, something in their soul or identity or something just breaks and seeing traffic metrics go up maybe makes them feel like there’s hope

Because now they’re “reaching even more people” and that’s an easy number to track that boosts your ego when sales aren’t going up or are non-existent.

But I’d rather spend time attracting 10 strangers to my landing page and having only 7 fill out a 6 question form to book a call with me, than get 1000 strangers and still only get 7 booked calls

With AI and all this speed and scaling mentality everywhere, I’d still suggest focusing on quality and staying focused on your ideal buyer rather than just chasing volume through more and more distribution (because access/awareness are only 1 part of your ideal buyer’s journey)

UK - About to start a simple venture, fictional example: Builder pays me 200-300 via website, I promote their business to my newsletter and place their ad/logo on the website/forum, Any enquiries/leads are sent to the builder/member/dashboard. All parties agreed and happy.

If Stripe doesn't like this, fair enough, but I noticed a few horror stories about Stripe closing or freezing accounts at the worst moment for some digital marketing as it's "intangible". I need reliability.

Are there any solutions to card payments or popular processors that will accept "lead generation"?

Hello,

So I wanted to know for web design or service agency that is just starting up like us, targeting local businesses in the US, what key platforms or methods would be better to focus on?

We are currently doing cold calling + social dms (fb, Insta, and Reddit) but a lot of suspension of Meta (Fb, Insta) is what is restricting our growth which makes the process very slow, so I wanted to know is adding cold email to outreach these businesses would be better or no? Because I've heard that cold email is a volume game and we'll obviously not be sending 200+ mails everyday as we have to personalize each one, which takes time.

So, what methods would you guys suggest to focus on in order to get clients faster?

Thanks!

Hey guys,

As I've mentioned in my posts regarding my agency helping local businesses in the US (a particular niche decided) to help them with services of web design + SEO to help them get more visibility organically and website building as well.

We are using 2 modes of outreach, such as: cold calling & social media outreach (fb, Insta, Reddit) and it's been few weeks as a lot of time went into maintaining my accounts which keep getting suspended due to IP, then I solved it using residential proxies slowly, so I hope to keep accounts maintained, and then now the struggles are following:

1. Regular suspension of accounts, which delayed the outreach process?
2. Reaching out to businesses by trying to be friends and like slowly pitching my services, but at some point, they lose interest and ignore the chats (fb and Insta)
3. We are doing cold calling but not much strong responses - following my script!

I feel like the pace is slow or it's natural but really confused - how to avoid these suspensions, how to land clients for my agency much faster, which mode of outreach works best, or which platforms are better for me?

If anyone in a similar space is available to guide, let me know!

Thanks!

I have a side gig where I want to contact company owners.

What's the best way to do this that works?

I'd like to get them onto a call for a product demo.

Thanks

I’ve been running cold outreach for 2 years, and my primary domain just ghosted me today. Open rates dropped from 40% to 4% overnight.

I’m using the same scripts, same scraping tool, but it feels like the 'Technical Handshake' is completely broken. My workspace settings haven't changed, but it seems like Google is filtering everything into spam.

Is it time to ditch cold email, or is there a specific technical setup I’m missing in 2026? I'm losing warm leads every hour and it's frustrating.

It’s not.

You end up checking Google listings, social pages, random directories, and half the time the info is outdated.

Any devs here doing this in a smarter way?

At what point does it get unmanageable?

When the list hits 100+ prospects at different stages, how do you actually know who needs a follow up today and who you already contacted last week? Spreadsheet? CRM? Just winging it?

So here’s the context. I am a financial advisor and I am offering education plans for millenial parents. I made a Google Sheets tool that’s super simple plug-and-play to help with financial planning numbers.

The customer starts from the Meta ads. I get 140+ leads. My cost per result is less than $1. Like 2 cents.

When they click the ad, they fill out an Instant Form. That’s where I qualify them asking how soon they want to start their education plan (ASAP/within the year/just exploring). And then make them choose a budget range.

Then they go to a landing page where they play around with a version of the tool so they get an estimated plan. If they wan a customized one, they can click the button to book a call.

Out of the 140 leads:
- 4 booked a call on their own
- 11 booked after I called them over the phone (i call the high-intent leads first)

Out of the 15 booked appointments, only 3 showed up. Conversion is 0.

I do follow-ups via email and text. A day before the appointment, several hours before, 1 hr before, then call them 5 minutes before.

So there goes my question…what am I missing? How do I increase my show up rate? I wish I had a mentor to ask this. But unfortunately, I’m on my own. So I came here to ask help from Redditors.

Whats a user friendly scraper for google maps that can give me contact details for businesses in the us i can cold call for business capital funding?