u/burgerconsumer

I've founded four successful agency businesses in the UK and Europe. I believe the infrastructure is transferrable.

I'm looking to help any would-be agency owners/ founders or people already in the space looking to grow. Im a strong believer what Ive built is replicatable by the right people in the US, UK, Europe etc...

AMA! I'm here to help. Looking to share my successes, failures and help people overcome common starup blockers.

For background my agencies are: 2 SMMA, 1 emergency trades (plumbing/ electrical) and 1 lead procurement/ verification. Ask away!

reddit.com
u/burgerconsumer — 1 day ago

Spent the last 16 months developing outreach infrastructure for agencies. Heres my 4 biggest takeaways. Hope this can be of value!

  1. Your data is killing deliverability before youve even started. Most people buy a list or scrape LinkedIn and blast it. Unverified contacts destroy your sender reputation fast. Clean data is the unsexy thing nobody talks about but it's the foundation everything else sits on.
  2. Sequences arent the issue, bad targeting is. Most bad outreach isn't bad because of the copy, it's bad because the list is wrong. Nail the ICP first, then write the sequence.
  3. The first reply isnt the winner, the followup system is. Most leads that eventually convert don't reply to the first email. The agencies that win are the ones with a structured follow-up that doesn't feel like harassment.
  4. Looking legit is super important. Gmail address and a free Wix site kills conversions before the prospect has read a word of your email. First impressions in B2B are made before the call.

Happy to do a sort of AMA if any of this is useful. Can go deeper on data, sequences, CRM setup, or anything else outreach-related.

Shoot me any questions agency // outreach related 😄

reddit.com
u/burgerconsumer — 1 day ago

Spent the last 18 months building outreach infrastructure for agencies. Here's what I've learned. Ask me anything.

  1. Your data is killing deliverability before youve even started. Most people buy a list or scrape LinkedIn and blast it. Unverified contacts destroy your sender reputation fast. Clean data is the unsexy thing nobody talks about but it's the foundation everything else sits on.

  2. Sequences arent the issue, bad targeting is. Most bad outreach isn't bad because of the copy, it's bad because the list is wrong. Nail the ICP first, then write the sequence.

  3. The first reply isnt the winner, the followup system is. Most leads that eventually convert don't reply to the first email. The agencies that win are the ones with a structured follow-up that doesn't feel like harassment.

  4. Looking legit is super important. Gmail address and a free Wix site kills conversions before the prospect has read a word of your email. First impressions in B2B are made before the call.

Happy to do a sort of AMA if any of this is useful. Can go deeper on data, sequences, CRM setup, or anything else outreach-related.

reddit.com
u/burgerconsumer — 1 day ago

Starting a (successful) agency is 10% skill and 90% not looking like you started last Tuesday

It's not your niche. It's not your service. It's not even finding clients.

It's looking like you started last Tuesday. Gmail address, free website builder, no real system. Clients make a first glance decision in 30 seconds and most new agency founders have lost them before they even pitch.

I am curious for newcomers as to what's actually stopping you from starting right now and what would make you feel ready to go?

reddit.com
u/burgerconsumer — 2 days ago
▲ 5 r/SMMA

Stop letting people convince you somethings oversaturated or "dead".

Dont listen to the noise. In the past 12 months I've founded and still hold large equity in four different agencies. Two SMMA, one in emergency plumbing/ electrical and one for lead generation.

Would love to answer any questions to help newcomers get over the hump of getting the ball rolling 😄.

reddit.com
u/burgerconsumer — 2 days ago

Ive started 4 individual successful agencies. AMA

Ive founded and still hold large equity in four different agencies. Two SMMA, one in emergency plumbing/ electrical and one for lead generation.

Would love to answer any questions to help newcomers get over the hump of getting the ball rolling 😄.

reddit.com
u/burgerconsumer — 2 days ago

Dont let people convince you agencies are dead

Sick of seeing this take honestly. Been around the agency space for the past few months and every time someone struggles they come here and post "agencies are dead, move on, learn a trade." Like they weren't just poorly handled and looked cheap.

Started my own dealing with local emergency civil services like plumbers electricians etc and every single one said theyd turned down people before me because they looked made overnight and sounded like a kid in his university dorm.

If you're starting out the question isn't whether the model works. It's whether you look and operate like someone worth paying. A professional look is so simple but gets outrageously overcomplicated by people who dont know what it looks like.

Rant over.

TLDR please dont give up before youve given it a real chance.

reddit.com
u/burgerconsumer — 3 days ago