Any GOOD HVAC marketing agencies out there? Tired of getting scammed! Need Recommendations.
Running an HVAC company for the last 7 years and I swear the marketing/SEO world is full of guys who either have no clue what they're doing or are flat out con artists. Every week I get cold calls and DMs from agencies promising "guaranteed page 1 rankings" and "we'll flood your phone with calls."
Last year I bit the bullet with one of these so-called experts. Signed a 6 month contract at $3,500/month so a little over $21k by the end. They promised qualified leads, GMB optimization, content, the whole pitch. End result? 38 form fills (most were tire kickers or wrong service area), maybe 12 actual phone calls, and I closed 4 jobs. Total revenue from those jobs was around $9,200. So I'm down roughly $12k and they had the nerve to send me a "performance recap" calling it a successful campaign because "brand visibility was up." Brand visibility doesn't pay my techs.
What kills me is I cant tell whos legit and whos not anymore. They all use the same buzzwords, same case studies (probably fake), same dashboards full of vanity metrics that mean nothing for actual booked jobs. I've talked to other HVAC and plumbing guys at trade shows and almost every one has a similar horror story.
Im seriously thinking about just learning this stuff myself. There's a digital marketing program at my local community college and a bunch of online courses. At least if I lose money its on my own learning curve and not lining some agency's pockets. Maybe hire one helper part time to handle the grunt work once I know what to actually ask for.
Anyone here run an HVAC, plumbing, or other home services biz and gone the DIY marketing route? Worth it or am I underestimating how much work it is? Also if you've actually found a legit agency that delivers I'd love to hear how you vetted them.