anyone else feel like explainer videos for saas either look amazing or actually communicate well, but rarely both?
been digging through agencies and freelance portfolios this week and honestly a lot of the work feels optimized for awards instead of clarity. visually, some of these motion graphics videos are insane, but after watching them i still couldn’t explain what the product actually does lol. maybe i’m overthinking it, but for technical software the whole point should be making complexity easier to understand, not hiding it behind flashy transitions.
also noticed a weird pattern where timelines get super vague once revisions and stakeholder approvals come up. one production team basically admitted delays happen all the time if feedback changes midway, which feels pretty risky for a launch schedule. i’d rather have a simpler animated product demo with strong messaging than a super cinematic piece that misses the point completely.
for people here working in video production, how do you balance visual quality with actual product clarity? and how are clients supposed to tell if an agency really understands saas positioning before production starts?