Account enrichment that ignores buying committee changes is missing the most expensive problem
Fixed our contact enrichment problem months ago. Emails are accurate, titles are current, job changes get caught. But the pipeline still had issues and it took a while to figure out what was actually happening.
The problem was we were enriching individual contacts but completely blind to what was happening at the account level as a business. A target account announces a new strategic initiative that shifts their priorities. A merger puts the whole buying process on hold while two procurement teams figure out who owns what. None of that was surfacing in our enrichment workflow because we were treating enrichment as a contact accuracy problem rather than an account intelligence problem.
Account enrichment that only tracks whether an email is still valid is missing the layer that actually determines whether a deal is worth pursuing right now. Has anyone built something that monitors account-level news and signals alongside contact updates rather than treating them as separate problems?