r/SustainableFashion

I started a new fashion brand with a webshop and everything, but I’m struggling to get sales because nobody knows the brand yet. What’s the best way to build a community around it?

I was thinking about posting edits that match my target audience on TikTok and Instagram so people see it on their For You Page and become aware of the brand. But the hard part is getting videos of people actually wearing the products, since I haven’t done any collaborations yet.

Do you guys have any ideas on what I should focus on to start seeing results? And maybe some other viral content ideas besides edits?

Please feel free to post as many surveys as you'd like in this thread. This post will repeat every week on Tuesdays at 8 am CST.

Starting to swap out my closet slowly and starting with the really important basics like underwear and bras, and having a really hard time finding what I’m looking for - I normally just wear a cropped Cami type sports bra because I have a pretty active job but I can’t find anything with any sort of padding or enough layering where you can’t tell if it’s cold at work if you know what I mean lol. Has anyone had any luck finding any sort of padded cropped tank top or sports bra?

Hello all! I am in the process of redoing my wardrobe and upgrading to sustainable, true high quality pieces. I have these beautiful organic cotton leggings that i want to wear out, but i also want to wear them as much as possible afterwards before rewashing (i wash once a week). I’d hate to wash them after one wear again and again when they can be reworn before a rewash. Does anyone have any tips on how to safely sanitize organic cotton clothing (and linen) without messing with the fabric or washing? Thank you :)

i’m a hijabi and am looking for recs that have decent clothing for the summer that won’t break the bank… help a broke girl out pls 🙏🏽🙏🏽🙏🏽

I’m in the early stages of transitioning my wardrobe. I want to avoid clothing pieces that are mixed fabrics and I want to avoid clothing pieces that are synthetic fabrics. I previously wore a lot of ribbed halter neck tops and bodycon crewneck dresses from Fashion Nova, and I want to find a few new pieces that are similar in style and comfort but upgraded in quality and material.

What are some links to clothing brands where I can find dresses and tops that are pretty, somewhat form-fitting and/or somewhat stretchy, and 100% cotton? Not 92% cotton 8% elastane, not 95% cotton 5% spandex, but 100% cotton. Is it even realistic to have that form-fitting/stretchy element to a piece without adding spandex or elastane?

Due to a condition I have I have become allergic to pretty much every material other than cotton. This has left me pretty stumped on what to do this summer for swimwear. I can tolerate some elastane/spandex, I have 5-10% in my underwear and bras. I have seen some 100% cotton swimwear but I just also feel it would become so uncomfy and heavy after getting wet? I wonder if there is anything that’s a cotton/spandex mix to give it a bit more stretch and leeway? Any suggestions would be so so so appreciated. I’m UK based at the moment so something that could ship here, even if it’s from abroad! Thank you so much.

Secondhand is often treated as the clearest answer in sustainable fashion, and for good reason. It keeps clothing in use longer, reduces demand for new production, and can make better-quality garments more accessible. But it does not work equally well in every situation. Size, fit, fabric needs, dress codes, time, and simple availability can make secondhand much harder than people sometimes admit.

That is the part I am still trying to get clear on. If secondhand is not meeting the need, what standard makes a new purchase feel justified rather than convenient? Is it durability, versatility, repairability, fiber content, cost per wear, brand practices, or simply knowing the piece will be worn heavily and kept for a long time?

Curious what standard makes that shift feel justified. When secondhand does not work, what makes buying new still feel consistent with your idea of sustainable fashion?

I’ve spent a lot of time reading discussions around vegan clothing recently and kept seeing the same frustrations come up:

• greenwashing

• unclear materials

• “eco” brands still using animal products

• plastic-heavy alternatives

• clothing that either feels low quality or has no real purpose behind it

That’s a big part of why I started Kind Klothes.

The goal wasn’t just to make vegan clothing, but to create something that actually helps animals in a direct way.

Every penny of profit goes to animal sanctuaries.

The clothing itself is:

• 100% vegan

• shipped in plastic-free eco-friendly packaging

• part of Hoomanwear, which has distribution units worldwide

I’ve also been volunteering at sanctuaries recently and seeing first-hand the costs involved in caring for rescued animals. One sanctuary alone spends around £41,000 every 10 weeks just on food just for the pigs, sheep and horses!

I know people are understandably sceptical of brands making ethical claims online now, so I’m trying to keep this as transparent and purpose-driven as possible rather than turning it into another “lifestyle brand”.

Would genuinely love feedback from people here on:

• what you look for in vegan clothing

• what frustrates you about existing brands

• and what you wish more ethical brands would do differently

If anyone wants to take a look, it’s: KindKlothes.com

I find that all my natural fabric items, linen, wool, silk stretch easily on hangers. I don’t hang sweaters but even thicker wool jackets bulge wear the hanger hits. Definitely true for linen button downs as well. Do you fold everything?

Found out about this as I was listening to an older episode of Hot Takes (I think they are not longer live). I hope I'm not oversimplifying, but is it a matter of buying the highest quality of stuff and washing them properly so that the clothes last as long as possible while polluting as little as possible? I know it's a mouthful.

why are they all just t shirt dresses. i’d like to buy a cute white grad dress but all the dresses on sustainable clothing websites are all just baggy t shirt dresses and expensive