I started a vegan clothing brand where all profits go to animal sanctuaries
I’ve spent a lot of time reading discussions around vegan clothing recently and kept seeing the same frustrations come up:
• greenwashing
• unclear materials
• “eco” brands still using animal products
• plastic-heavy alternatives
• clothing that either feels low quality or has no real purpose behind it
That’s a big part of why I started Kind Klothes.
The goal wasn’t just to make vegan clothing, but to create something that actually helps animals in a direct way.
Every penny of profit goes to animal sanctuaries.
The clothing itself is:
• 100% vegan
• shipped in plastic-free eco-friendly packaging
• part of Hoomanwear, which has distribution units worldwide
I’ve also been volunteering at sanctuaries recently and seeing first-hand the costs involved in caring for rescued animals. One sanctuary alone spends around £41,000 every 10 weeks just on food just for the pigs, sheep and horses!
I know people are understandably sceptical of brands making ethical claims online now, so I’m trying to keep this as transparent and purpose-driven as possible rather than turning it into another “lifestyle brand”.
Would genuinely love feedback from people here on:
• what you look for in vegan clothing
• what frustrates you about existing brands
• and what you wish more ethical brands would do differently
If anyone wants to take a look, it’s: KindKlothes.com