r/PaidSocialAdvertising

Just a context. I ran Meta Ads for a client who works in trucking company. This company needed OTR truck drivers. Offer is good, there are some requirements for qualification, nothing extraordinary. However, doesn't matter how many leads I get, there is always complaints about the quality of leads. They are old, non-responsive, have violations, etc..

I tried many things. Put conditional questions in Instant Form, remade video and static creatives, turned off Advantage +, tried CBO VS ABO, put light targeting in ad set settings, nothing seems to help. Can you share some strategies you have used to fix such problem?

I still didn't try landing page and CAPI integration, but I think for it to work you need high volume of leads in month

i’m a meta ads guy looking to build something and trying to figure out where the real pain is before i write a single line of code.

so — what are you hacking together with spreadsheets that should just exist as a tool? what do you overpay for? what makes your workflow slower than it should be?

not pitching anything, genuinely just listening. drop it below

New to meta ads - I have set up a meta ads campaign and have had my card frozen 3 times in the last few days as facebook is charging my card multiple times a day and duplicating those charges. Some of those charges are coming from different vendors out of different states.

Any insight on this?

Does anyone know if Meta domain verification is still a requirement or recommended for advertisers? If so, what is the point of doing so? In an agency / client relationship, is it okay for the agency to verify the client's domain in the agency's business manager?

For healthcare advertising in the US, do you all do anything special to ensure the Meta pixel tracking is HIPAA-compliant?

Wondering what the preference is among marketers. Are you more likely to work with a new UGC creator who is getting started or an experienced one? Or is it just a matter of budget?

Hi everyone, I’m looking for some advice on balancing client budget requirements with account health:'(

The situation:
I manage a high-end service client. We have fixed interest-based target audiences for two main categories: Food and Service.

The client sends new creatives / boosted post requests at irregular intervals, and they want each creative to have its own dedicated $100 daily budget.

The conflict:
Right now, I’ve been creating a new campaign for each creative. Last week, I had 3 Service campaigns running at the same time, all using the same targeting. My manager flagged this as an issue because it can create audience overlap, internal competition, and fragmented learning.

The dilemma:

1. Consolidation:
If I merge them into one campaign / ad set, it’s better for account structure and learning, but I can’t guarantee that each creative will spend $100/day because Meta will naturally favor some ads over others.

2. Fragmentation:
If I keep each creative in its own campaign to control budget, I can meet the client’s requirement, but I’m potentially bidding against myself and hurting delivery/learning.

So I’m stuck between budget control and audience overlap.

How would you handle this in practice? Is there a better way to structure the campaigns/ad sets so I can meet the client’s fixed budget requirement without creating too much overlap or fragmented learning?

Appreciate any practical tips. Thanks!!!!!!!!!!!!!!

Curious what people are spending on UGC ads if you're using real creators. I know that using AI for UGC is the cheapest way but it also looks cheap. I want to do real creators in my ads but I can't affod to spend a fortune. Want to know how much people are spending on this so that I can budget for it since I also have to budget for the actual ad spend costs. Will be for my Shopify store.