u/Ill-Ad-8559

▲ 2 r/PPC

Are there any experts in Meta Ads lead generation? Need some help

Just a context. I ran Meta Ads for a client who works in trucking company. This company needed OTR truck drivers. Offer is good, there are some requirements for qualification, nothing extraordinary. However, doesn't matter how many leads I get, there is always complaints about the quality of leads. They are old, non-responsive, have violations, etc..

I tried many things. Put conditional questions in Instant Form, remade video and static creatives, turned off Advantage +, tried CBO VS ABO, put light targeting in ad set settings, nothing seems to help. Can you share some strategies you have used to fix such problem?

I still didn't try landing page and CAPI integration, but I think for it to work you need high volume of leads in month

reddit.com
u/Ill-Ad-8559 — 1 day ago

Are there any experts in Meta Ads lead generation? Need help

Just a context. I ran Meta Ads for a client who works in trucking company. This company needed OTR truck drivers. Offer is good, there are some requirements for qualification, nothing extraordinary. However, doesn't matter how many leads I get, there is always complaints about the quality of leads. They are old, non-responsive, have violations, etc..

I tried many things. Put conditional questions in Instant Form, remade video and static creatives, turned off Advantage +, tried CBO VS ABO, put light targeting in ad set settings, nothing seems to help. Can you share some strategies you have used to fix such problem?

I still didn't try landing page and CAPI integration, but I think for it to work you need high volume of leads in month

reddit.com
u/Ill-Ad-8559 — 1 day ago
▲ 3 r/PaidSocialAdvertising+1 crossposts

I genuinely don't know what else I can do to increase quality of leads

Just a context. I ran Meta Ads for a client who works in trucking company. This company needed OTR truck drivers. Offer is good, there are some requirements for qualification, nothing extraordinary. However, doesn't matter how many leads I get, there is always complaints about the quality of leads. They are old, non-responsive, have violations, etc..

I tried many things. Put conditional questions in Instant Form, remade video and static creatives, turned off Advantage +, tried CBO VS ABO, put light targeting in ad set settings, nothing seems to help. Can you share some strategies you have used to fix such problem?

I still didn't try landing page and CAPI integration, but I think for it to work you need high volume of leads in month

reddit.com
u/Ill-Ad-8559 — 1 day ago