Hi everyone, I’m looking for some advice on balancing client budget requirements with account health:'(
The situation:
I manage a high-end service client. We have fixed interest-based target audiences for two main categories: Food and Service.
The client sends new creatives / boosted post requests at irregular intervals, and they want each creative to have its own dedicated $100 daily budget.
The conflict:
Right now, I’ve been creating a new campaign for each creative. Last week, I had 3 Service campaigns running at the same time, all using the same targeting. My manager flagged this as an issue because it can create audience overlap, internal competition, and fragmented learning.
The dilemma:
1. Consolidation:
If I merge them into one campaign / ad set, it’s better for account structure and learning, but I can’t guarantee that each creative will spend $100/day because Meta will naturally favor some ads over others.
2. Fragmentation:
If I keep each creative in its own campaign to control budget, I can meet the client’s requirement, but I’m potentially bidding against myself and hurting delivery/learning.
So I’m stuck between budget control and audience overlap.
How would you handle this in practice? Is there a better way to structure the campaigns/ad sets so I can meet the client’s fixed budget requirement without creating too much overlap or fragmented learning?
Appreciate any practical tips. Thanks!!!!!!!!!!!!!!