r/Klaviyo

Seeing a trend with brands that are using apps that are ai-driven Klaviyo tools.

I’ve been looking at a few accounts recently where AI-generated flows were tested against more traditional setups.

Here's a few things that stood out to me:

• Welcome series performance dropped
• Abandonment flows performance dropped
• Post-purchase dropped

The core revenue driving flows didn't improve in any capacity.

Don't get me wrong, I'm not anti-Ai, I test various tools all the time. But here's one thing I've seen over and over:

Ai tools can generate a ton of emails quickly. But at what cost? Its kind of reminding me of when a bunch of ai Facebook ads tools came out (even the Meta tools themselves) where they just generate 7500 versions - surely if you throw enough spaghetti against the wall, some will indeed stick.

Flows are more than just firing off a sh*t ton of emails and hoping a few land. Timing, buyer psychology, intent signals, sequencing. All of these things matter and all of these things help drive revenue.

Sometimes Ai is just speeding up the wrong parts.

My company recently started using Klaviyo, and now they're sending out messages to all the employees asking us all to add our personal email addresses and our spouse's email addresses so the company can get better "open rates." This seems absolutely bizarre to me, but I know nothing about Klaviyo. Is there any legitimate reason for this marketing strategy?

Hey guys,

I have been running into an issue where Klaviyo isn't catching every visit on our site, and its throwing off our email flows, especially for cart abandonment. Its frustrating because we know were missing out on recovering a lot of sales.

I have tried adjusting the tracking, but there are still some pages and sessions that aren't being tracked properly. I am thinking about using a visitor identification tool to plug the gap. Tie seems like it could be a good solution since it tracks all visitors, even those who don't fill out forms, and syncs that data directly to your CRM. Like it would let us send more personalized emails and SMS.

I have also looked into Revenue Roll, which does something similar, but not sure how it compares in terms of ease of use and integration.

Has anyone used both of them and can you tell me which one would help me more with this problem?

Most brands that I’ve audited have a strategy problem. We’ve all been there, you launch one thing, get busy, forget to support it, launch another and then before you know it - you have 3 of the same flow triggers running at once.

Or maybe you launched your flows month ago and haven’t looked at them since.

Or you launched flows but never supported them with campaigns on a steady basis.

All common things, all things I’ve seen when auditing and rebuilding e-commerce flows.

There are a few issues that arise consistently:

• The pop-up or list acquisition strategy is bad. A basic offer with basic creative that was launched and never tested.

• Welcome flow pushing discounts over brand.
— this is a big one. Throwing 10% or 20% off just to convert first time customers, but then they only want to come back when there is a juicy offer.
— Your welcome flow should help someone understand the brand, the best sellers, the proof, the offer (if you decide to still have one), and why they should buy now.

• Product heavy emails
— “here’s our product we made, buy it” is what most of the flows feel like.
— The best flows usually answer objections, show use cases, build trust, and make the purchase feel obvious.

• No segmentation (or bad segmentation)
— New customer vs repeat customer, engaged vs unengaged, recently engaged or cooling?
— Segmentation helps understand behavior and allows you to make better decisions and launch smarter flows.

The fix usually isn’t some crazy advanced setup.

It’s making sure each flow has a real job.

Welcome flow = convert new subscribers
Browse/cart/checkout = recover high-intent shoppers
Post-purchase = increase satisfaction and repeat purchase
Winback = bring people back without destroying margin

If your flows are only a few emails deep and mostly say “buy this,” there’s probably a lot of money sitting there.

My company adds UTMs to all of our images in campaigns when using the same link in multiple places so we can track clicks. Today, we noticed it wasn’t reporting the individual links with UTMs and I reached out to support to be told they deprecated UTMs over the weekend. Are we joking??? This is a huge way we track clicks on individual spots in the email…

EDIT: Hey all, not sure how this got cut off but here’s the rest.

I am specifically talking about when you are in the template builder and add a link to an image or plain text under link address that contains a UTM ex. Website.com/collections/products?utm\_content=a-body.

When sending the email, the UTMs will still exist. However, if you’re looking at the campaign link activity, klaviyo confirmed they will no longer be breaking down link clocks by UTMs so you would just seem website.com/collections/products and total clicks for that URL not broken down by UTMs. My company will use the same link for a CTA in multiple spots and now cannot tell which CTA is getting clicked more. Customer service reported this is due to a “simplification in reporting” but is a huge drawback for us and we were told to create a segment for each UTM instead, which is extremely time consuming. Hopefully this clarifies!

Running a Shopify store and my loyal customers keep getting these generic emails instead of the targeted ones they should see. Pretty sure its because Klaviyo isn't catching their visits properly.

Like they come back to the site, browse stuff, maybe abandon a cart, but nothing triggers the right flows. Our repeat buyers end up with irrelevant promos while new people get the good recovery emails.

I have tried adjusting segments and tweaking the setup, but its still not working right. Whats working for website visitor identification in ecommerce or high accuracy visitor tracking software? Looking at B2C identity resolution platforms or Revenue Roll alternatives for better B2C data enrichment and cart abandon detection.

How do you track shoppers abandoning cart and identify shoppers who didn't convert? Need to recover lost ecommerce shoppers and grow cart abandonment email lists without this mess.

I’ve been testing Klaviyo and Mailchimp for the past few weeks, and honestly, they’re built for completely different types of users.

Mailchimp is way easier to start with. If you’re a beginner or running a small business, you can get campaigns out quickly without much setup.

Klaviyo, on the other hand, is much more powerful—but also more complex. The segmentation and automation are on another level, especially for eCommerce. But it definitely takes time to learn.

One thing I noticed:

• Mailchimp = simple + fast
• Klaviyo = advanced + better for scaling

If you’re just starting, Mailchimp makes more sense. But if you’re focused on long-term growth and revenue, Klaviyo has a clear advantage.

Curious what others here are using and why?

I run marketing for a growing DTC wellness brand. We’ve got solid data sitting in Shopify, Klaviyo, Segment, and our own product analytics, but right now our personalization is still fairly basic, mostly broad segments and simple triggered flows.

We’re at the point where we want to move to real-time, behavior-based journeys (e.g. different offers based on browsing history + past purchases + engagement level) but building all the logic and orchestration ourselves would be a massive engineering lift.

For those of you who have implemented a CDP or similar automation layer:

How did you structure the data flow and activation rules?

What use cases gave you the biggest lift in revenue or retention?

How much custom development was still required after the platform was live?

hey all,

i am Running a shopify store and Klaviyo was supposed to handle all the customer behavior tracking, but it's not catching website visits or page views at all.

Set up the integration properly, added the snippet to theme, everything looks good on their end, but flows show zero activity from actual shoppers browsing products. Without this data, my emails don't work properly, things like abandoned cart and repeat buyer triggers wont run right.

Tried reinstalling the integration, checked browser console for errors, even tested with different customer accounts but still nothing. Klaviyo support just says check your setup again.

Has anyone dealt with this, is there a better way to track this stuff?

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Curious how this works in practice? Create a free account at humanic.ai and spin up your first AI-powered campaign

Hey everyone.
I've built a simple app for Klaviyo that scans your email list and tags temp domains, risky emails, undeliverable addresses etc, helping keep your account smaller effectively cleaning up your lists.

I'm currently in the validation phase so I just wanted to see if you would be interested in such tool?

Not promoting it now, just trying to validate the use case if you are facing similar issue.

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