▲ 3 r/Klaviyo
Why is my company asking me to sign up my spouse for increased open rates?
My company recently started using Klaviyo, and now they're sending out messages to all the employees asking us all to add our personal email addresses and our spouse's email addresses so the company can get better "open rates." This seems absolutely bizarre to me, but I know nothing about Klaviyo. Is there any legitimate reason for this marketing strategy?
u/GrizzlyMatt1 — 1 day ago