Klaviyo deprecating UTM links
My company adds UTMs to all of our images in campaigns when using the same link in multiple places so we can track clicks. Today, we noticed it wasn’t reporting the individual links with UTMs and I reached out to support to be told they deprecated UTMs over the weekend. Are we joking??? This is a huge way we track clicks on individual spots in the email…
EDIT: Hey all, not sure how this got cut off but here’s the rest.
I am specifically talking about when you are in the template builder and add a link to an image or plain text under link address that contains a UTM ex. Website.com/collections/products?utm\_content=a-body.
When sending the email, the UTMs will still exist. However, if you’re looking at the campaign link activity, klaviyo confirmed they will no longer be breaking down link clocks by UTMs so you would just seem website.com/collections/products and total clicks for that URL not broken down by UTMs. My company will use the same link for a CTA in multiple spots and now cannot tell which CTA is getting clicked more. Customer service reported this is due to a “simplification in reporting” but is a huge drawback for us and we were told to create a segment for each UTM instead, which is extremely time consuming. Hopefully this clarifies!