The 'Just Write Great Content' Advice Is a Scam If You Have Zero Distribution Strategy
The 'just write great content' advice is starting to feel like a total scam when you have zero time for actual distribution. I have been putting out what I think is decent stuff on LinkedIn, but it feels like shouting into a void because I do not have the bandwidth to adapt it for X, Reddit, or our blog. I tried one of those standard cross-posting tools last month, but the formatting was so bad on Reddit that I got roasted in the comments for looking like a bot.
I have been experimenting with a new setup where I take a transcript from a internal call or a rough draft and try to strip it down to its core insight first. Then I try to rewrite it specifically for each platform culture. It takes way longer than I thought it would. I am finding that what works on X is way too punchy for Reddit, and what works here is too long-winded for a LinkedIn feed.
I am curious how you all handle this without it becoming a full-time job. I am building something in the GTM space right now so I know I need to be visible, but the sheer volume of native content required is exhausting. Do you focus on just one platform until you hit a certain size, or are you actually finding ways to be everywhere at once? I feel like I am missing some secret to repurposing that doesn't make me look like a generic content farm. I would love to hear from anyone who has managed to keep a high social presence while still actually building their product.