r/FacebookAdvertising

Hi,

I run a Shopify store in South Africa selling pre-owned iPhones and I’m trying to figure out what’s going wrong with my ads.

I’ve been running Meta ads for about 75 days now and spent around R10,000 (~$500). My monthly budget is roughly R5,000.

The phones I sell are between R5,000 and R13,000.

For most of the time I’ve just been using one sales campaign. I do switch ads on and off sometimes because I run out of stock.

I’m using Advantage+ for targeting.

For creatives, I use carousel ads — each picture is a different phone with the price, and a few pictures per carousel. The creatives are solid and on par with the bigger companies in my space.

Results so far:

• 3 sales total
• Around 800 add to carts
• Around 1500 content views
• Around 250 add payment info
• ~4.93% CTR

I also get around 10 messages a day through my site from people asking about the phones, but most of them just disappear after showing interest.

That’s the main issue — people clearly have interest, but they don’t follow through and actually buy.

Other info:

• My prices are competitive vs others in my niche
• The website has a lot of trust signals
• I offer a 6 month warranty
• 30+ reviews with a 4.8 Google rating
• Google reviews are shown on the homepage
• I offer BNPL options as well

From my side it feels like everything looks right, but conversions just aren’t happening.

If anyone has been in a similar situation or has ideas on what I should be looking at or testing, I’d appreciate it.

Hello everyone, can anyone help???

I'm attaching my email below this message that I sent to all my previous ad reps in a last ditch attempt to get this resolved.

My ad account has not been serving ads since March 4th and counting.

I'm in complete desperation mode and have nowhere to turn now.

Our company profile page has been suspended due to impersonation of a celebrity for no reason. We're obviously not a person, we're a business.

The information we've got so far is that someone had reported our page. Someone from India soon after sent us an email saying they can get our page back up? It's so weird.

We've been asking them to allow us to provide coroporate proof documents to prove we are who we say we are and to get our page back online. Nobody is helping us at all, it's like they are avoiding us like the plague.

This is by far the worst customer service experience I've ever faced in my entire life.

See my last email:
"Hi Ade,

I am writing to follow up once again as we are reaching a point of complete desperation. Our ads have been offline since the beginning of March, and the resulting loss of revenue is severely impacting our business daily.

I hate to do this but we are desparate, I am CC’ing my previous Meta representatives and contacts in the hope that someone can provide an update or help me reconnect with Ade. We spoke by phone on April 9th and received an initial email, but I have not received a response to any subsequent messages.

Can anyone please provide a status update on our outstanding case or facilitate a connection with the team currently handling this escalation? We are eager to take any necessary actions to get our ads back online as soon as possible. This has been happening since March 4th and everyone is pushing us away and ignoring us...

Thank you"

This is the first time i am running ads, i did my research and also asked people here on Reddit, and came to the conclusion that i should do Meta ads instead of Google and Pintrest Ads.

I have a budget a bit over 5000$ in total to use.

The problem I am facing now is that I don’t know if i should put my money on Instagram or Facebook, or let Meta decide where to place my money. 

My website is HomeSerenityStore i sell mainly lamps and lights that are trending. My market will mostly be women in the US age range 18-34. Therefor i was thinking maybe Instagram instead of Facebook since i know that Facebook mostly has a older audiance.

I am also unsure about Tiktok ads tbh. So i was wondering if you guys could help point in the right derection. 

I know that selling a product requires understanding your customer base's pain points and needs, but I'm unsure which approach is more efficient: should I look for comments on similar products? Read their everyday conversations in specific communities? Or observe their daily routines on YouTube TikTok or ig?

I would greatly appreciate it if you could share your methods.

Hey folks,

I recently started running Meta ads for a POS system that’s specifically meant for restaurant owners. But honestly, the reach feels really low and I’m not sure if I’m doing something wrong or if this is normal for such a niche.

Right now the campaign is at:
• $10/day budget
• CPM around $16
• Reach ~295 people
• Impressions ~355

This is a lead generation campaign targeting restaurant owners / restaurant business interests.

I expected Meta to find way more people in this space, so seeing the reach this low is making me second-guess my setup 😅

Has anyone here run ads for POS / SaaS / restaurant marketing before?

I’d love to know:
– Is this normal for B2B restaurant targeting?
– Am I making my audience too narrow?
– Should I go broader and let the algorithm figure it out?
– Would it make sense to run traffic or engagement ads first before lead gen?

Any insights or experiences would really help. Thanks! 🙌