u/nonsonoramelli

25 years ago, I started a cleaning company and, being one of the few with a website at the time, I gained a lot of clients. Many of whom I still work with today. Essentially the business has lived off the momentum of that simple website for 25 years.

Today I spend over 10.000€ per year on Google Ads and link building, yet I can only dream of getting the kind of high quality contacts I used to receive back then.

I’m not complaining that those 10.000€ don’t produce the same results I achieved for free decades ago (I understand that back then I had no competition, so it was normal that everyone found only me). What concerns me instead is the very low quality of the inquiries I receive.

I believe the issues are the following:

• Being ranked 1st or at least 2nd/3rd for major national keywords brings in requests from all over Italy
• With Google Ads, even after limiting the radius to just a few dozen kilometers and always appearing first (since I’m the top bidder), the quality is still very low

What can I do if both SEO and Google Ads have stopped working?
Is this normal?

25 years ago, I started a cleaning company and, being one of the few with a website at the time, I gained a lot of clients. Many of whom I still work with today. Essentially the business has lived off the momentum of that simple website for 25 years.

Today I spend over 10.000€ per year on Google Ads and link building, yet I can only dream of getting the kind of high quality contacts I used to receive back then.

I’m not complaining that those 10.000€ don’t produce the same results I achieved for free decades ago (I understand that back then I had no competition, so it was normal that everyone found only me). What concerns me instead is the very low quality of the inquiries I receive.

I believe the issues are the following:

• Being ranked 1st or at least 2nd/3rd for major national keywords brings in requests from all over Italy
• With Google Ads, even after limiting the radius to just a few dozen kilometers and always appearing first (since I’m the top bidder), the quality is still very low

What can I do if both SEO and Google Ads have stopped working?
Is this normal?

25 years ago, I started a cleaning company and, being one of the few with a website at the time, I gained a lot of clients. Many of whom I still work with today. Essentially the business has lived off the momentum of that simple website for 25 years.

Today I spend over 10.000€ per year on Google Ads and link building, yet I can only dream of getting the kind of high quality contacts I used to receive back then.

I’m not complaining that those 10.000€ don’t produce the same results I achieved for free decades ago (I understand that back then I had no competition, so it was normal that everyone found only me). What concerns me instead is the very low quality of the inquiries I receive.

I believe the issues are the following:

• Being ranked 1st or at least 2nd/3rd for major national keywords brings in requests from all over Italy
• With Google Ads, even after limiting the radius to just a few dozen kilometers and always appearing first (since I’m the top bidder), the quality is still very low

What can I do if both SEO and Google Ads have stopped working?
Is this normal?

25 years ago, I started a cleaning company and, being one of the few with a website at the time, I gained a lot of clients. Many of whom I still work with today. Essentially the business has lived off the momentum of that simple website for 25 years.

Today I spend over 10.000€ per year on Google Ads and link building, yet I can only dream of getting the kind of high quality contacts I used to receive back then.

I’m not complaining that those 10.000€ don’t produce the same results I achieved for free decades ago (I understand that back then I had no competition, so it was normal that everyone found only me). What concerns me instead is the very low quality of the inquiries I receive.

I believe the issues are the following:

• Being ranked 1st or at least 2nd/3rd for major national keywords brings in requests from all over Italy
• With Google Ads, even after limiting the radius to just a few dozen kilometers and always appearing first (since I’m the top bidder), the quality is still very low

What can I do if both SEO and Google Ads have stopped working?
Is this normal?

25 years ago, I started a cleaning company and, being one of the few with a website at the time, I gained a lot of clients. Many of whom I still work with today. Essentially the business has lived off the momentum of that simple website for 25 years.

Today I spend over 10.000€ per year on Google Ads and link building, yet I can only dream of getting the kind of high quality contacts I used to receive back then.

I’m not complaining that those 10.000€ don’t produce the same results I achieved for free decades ago (I understand that back then I had no competition, so it was normal that everyone found only me). What concerns me instead is the very low quality of the inquiries I receive.

I believe the issues are the following:

• Being ranked 1st or at least 2nd/3rd for major national keywords brings in requests from all over Italy
• With Google Ads, even after limiting the radius to just a few dozen kilometers and always appearing first (since I’m the top bidder), the quality is still very low

What can I do if both SEO and Google Ads have stopped working?
Is this normal?