Google Ads advise… I would like to decrease my CPC and increase Conversions
This is a Search Only Campaign.
I’m attaching a shot from my account for the past 30 days. Obviously I’m thinking this is still in the gathering data phase and I paid for some clicks on terms I would not have liked and have added them to negative kw list.
My conversion tracking was a little messed up and I can account for an additional 3 conversations that are not there. So should be a total of 7. My avg CPC is $8.31 as of right now but I find my paying upwards of $25 per click sometimes.
Will setting a target CPA in the campaign settings be the right place to only pay up to a certain amount per click?
I’m not sure if these numbers are good and I should be happy or there is still a lot of room for improvement?
Total cost as of today is $532. We have booked 3 jobs so far. I don’t haw. The numbers in front of me but the revenue from those 3 are probably between $1200-$1500 and possibly have 1-2 that need following up.
This is our first campaign ever and just wanting to see where we stand and if I can get any tips or guidance on what to look at or change. I feel like we are not getting as many calls/form submits with how many clicks we have got but I could be wrong…