Hi ads experts, looking for insights and feedback around managing long tail SMB customers as an agency freelancer on Google ads. Which tools do you use? What bottlenecks / problems / frustrations do you have? I'm willing to build something useful in the space.
Been doing SEO for 6+ years now… and honestly, thinking it might be time to expand a bit.
SEO’s been great, but with how things are going (AI answers, fewer clicks, all that), relying only on organic traffic feels kinda limiting. Lately I’ve been thinking about picking up Google Ads. Not just for the sake of it, but to understand the full picture - like from search intent all the way to conversions.
Curious if anyone here made that switch or added ads to their skillset:
Did it actually help your SEO work?
Worth the time or just a distraction?
Anything you wish you knew before starting?
Would love to hear real experiences before I jump in.
How are you all monitoring device-level performance? Do you rely on manual segments or custom scripts to catch when one device is eating your budget?
Manual checking is a grueling grind—diving into every individual campaign to see if your Desktop CPA has suddenly spiked compared to Mobile. In 2026, we’ve moved away from the manual "Devices" tab and started using Adtunez to handle this in 5 minutes.
Adtunez identifies Device CPA Imbalances on a single screen across your entire account. For example, it recently flagged a campaign where Desktop was costing $69 per lead while Mobile was just $23. That’s a 199% inefficiency we were able to catch and fix instantly. No pivot tables, no manual exports—just clear, actionable data.
Are you still babysitting the Devices tab every morning, or have you moved to a diagnostic tool to flag these swings automatically?
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