u/Icy_Ad_3619

Buying Meta BMs is standard practice but nobody talks about the accounting side. The Meta invoices don't have your company info on them, so how do you actually book the ad spend as a deductible business expense if you are based in the EU.

Are you just eating it as non-deductible? Would love to hear how others handle this, especially in stricter countries.

Hey guys,

I want to run home service affiliate offers (roofing, plumbing, HVAC) on Meta on my personal ad account. Is there a way to do it without risking my ad account getting restricted or banned?

I see so many people churning through farmed accounts with spammy angles and cloakers, but I want to do it 100% compliant.

For those doing this successfully the clean way, how are you structuring your funnels to stay safe while still turning a profit? Are you sending traffic to your own branded advertorials or generic quote pages first, and then redirecting them directly to the offer landing page the affiliate network gives you? Is that kind of redirect even safe for a personal account?

I'm perfectly fine putting in the work. I just want to know if running a compliant bridge funnel where the user is eventually redirected to the affiliate network's provided LP is still viable with today's CPMs without resorting to gray-hat tactics.

Would appreciate any insights!

Hey guys,

I want to run home service affiliate offers (roofing, plumbing, HVAC) on Meta on my personal ad account. Is there a way to do it without risking my ad account getting restricted or banned?

I see so many people churning through farmed accounts with spammy angles and cloakers, but I want to do it 100% compliant.

For those doing this successfully the clean way, how are you structuring your funnels to stay safe while still turning a profit? Are you sending traffic to your own branded advertorials or generic quote pages first, and then redirecting them directly to the offer landing page the affiliate network gives you? Is that kind of redirect even safe for a personal account?

I'm perfectly fine putting in the work. I just want to know if running a compliant bridge funnel where the user is eventually redirected to the affiliate network's provided LP is still viable with today's CPMs without resorting to gray-hat tactics.

Would appreciate any insights!

Hey guys,

I've got a funnel running for US home services leads (roofing, HVAC, etc.) using Meta ads. Traffic is US, but I'm based in Europe.

I'm looking for the best networks/buyers to sell these leads to via API posting and also looking for Pay-Per-Call buyers.

Here is what I'm aiming for:

• Rotating multiple buyers (Forms + Calls): I want to sell the initial form leads via API, and then on the "Thank You" page, I'm also thinking of something like showing the user 3 options to call right now (Pay-Per-Call) so I can bump the LTV on my side (I don't think that would count as duplicate). To diversify my risk, I'm looking for several buyers for both, so I can rotate between them (I don't want all my eggs in one basket. If one partner flakes or delays payment, I don't want to lose all the money I invested in ads.)
• Fast payouts: Since I'm paying for the Meta ads out of pocket, cash flow is huge. I can't float ad spend for 2 months. I need partners with short terms (like weekly, Net-7, or Net-15 max) so I'm not risking too much cash at once.

Since I'm in Europe, I also need networks that are fine working with international affiliates.

Where and how should I sell these? Any specific networks or platforms you'd recommend I apply to for either the forms or the calls?

Appreciate the feedback!

Hi,

Anyone here doing home services lead gen with their own funnel + API, or maybe even ping/post?

I want to run roofing/HVAC/solar, wondering what's the best setup to sell leads (exclusive/shared, which buyers are recommended, etc). I don't have direct buyers.

Also looking for pay per call in these verticals. Who would you recommend?