r/FacebookAds

connected claude code to our meta ads account thinking i was about to automate everything. pulling campaign data, generating creatives, shifting budgets, the whole thing. worked great for about a week.

then meta flagged the account and killed it. lost all our campaigns, custom audiences, pixel history, everything. couldn't get it back, meta support is useless for banned accounts.

turns out claude code was hammering the API too fast and tripped their fraud detection. the automated budget changes looked exactly like bot activity to meta's system and the AI-generated creatives being published without human review violates their ad policies.

the dumb part is the analysis side was incredible. it found that our cheapest campaign by CPL was actually a trap — 2% close rate, just clogging our pipeline. our most expensive campaign was 3x more profitable. genuinely useful stuff.

just don't let it write to your ad account. read only. learned that the hard way.

anyone else had meta ban them for API stuff?

Seeing more and more people connecting Claude Code (or similar coding agents) straight to the Meta API to manage campaigns. Looks cool in a demo. In production it's a disaster waiting to happen.

Your access token is sitting right there in the context window. Every tool call, every log. One leaked conversation or sketchy plugin and someone has full access to your ad account.

There's no approval step. These agents are built to act, not ask. One bad inference and it pauses your best performer, duplicates ad sets, or cranks budget on a cold audience test. By the time you notice, the money's gone.

Meta also really does not like rapid-fire changes. If your agent is pushing 30 edits an hour you look exactly like a bot to their system. Accounts get restricted for this. They don't care if it's you or your AI making the changes.

There's no spending ceiling built in either. The agent doesn't know your monthly cap. It just executes.

And AI-generated copy that auto-submits without anyone reading it? That's how you stack policy strikes until your account is gone.

The fix isn't "don't use AI." It's building the right layer between the agent and your account. Human-in-the-loop where the agent proposes and you approve. Token isolation so the agent never actually sees your credentials. And a rate-limited proxy that enforces budget caps and edit limits before anything hits Meta's API.

The automation is the easy part. The guardrails are what actually matter.

Hi,

I went from making €40–50k/month to barely anything since the Andromeda update.

CPAs are through the roof, performance is all over the place, and scaling feels impossible… I’m basically at a loss now.

I’ve tested a bunch of things but nothing sticks.

So I’m really curious — what strategies are actually working for you right now on Meta?
Has anyone managed to get stable results again or is everyone struggling?

Thank you :)

I am starting a new company not related to my other business in any way so I don’t want it sharing any pixel info or audience learning. Plus I think we’ve been tagged with the health and wellness category even though it doesn’t officially show it. Been using this ad account for ten years. Should I just make a new ad account in the business manager or is it safer making a fresh business manager to not risk any overlap?

First two days back where I’m getting more than 0-2 sales on meta! I hit 8 sales yesterday and looks like today we’ll be similar if not more. I recommend everyone redoing their entire campaign structure and don’t duplicate your winners just start new campaigns. Tedious but redid my whole camp campaign structure (no duplicating) and seems to be working. Will monitor.. how’s everyone else’s performance? 👀

Do you guys have any ideas why this is? Is there any way to optimize this?

Would you add new ad set that will have goal as calls into winning campaign for that praticualr product as a new ad set or make whole new campaign for it ?

Hi everyone, I’m pretty new to Meta Ads. Before this I worked as a door-to-door salesman, so my challenge isn’t really finding customers—it’s figuring out how to make ads and campaigns that actually work.

I’m from the Balkans, where we don’t usually work with big budgets, and honestly that part scares me a bit. My portfolio isn’t huge yet, but I’ve managed to get a few clients by pitching them something like: “$100 for 7 days, and if I don’t deliver results, you don’t pay me anything.” Kind of like a test drive.

The main issue I feel stuck on is the settings—I keep thinking I’m missing something. YouTube is full of videos that are basically just people trying to sell you a course or a Discord group, which isn’t helpful. After spending a few hours here, I learned about funneling and how it works. Can that even be applied with smaller budgets, like $300–$400 a month?

Right now, most of the people I work with want Instagram DMs—photographers just starting out, personal trainers, etc. With some of the ads I ran, I got good reach and decent conversion (around $2 per message), but with others I spent a chunk of the budget and got zero conversions.

So I’ve got some “stupid” questions:

• How many ads should I run at the same time?
• Could the client’s offer just be bad, and that’s why conversions are low (though I kind of doubt that)?

Any tips or advice would mean a lot. Thanks in advance!

Is anyone else experiencing dead sales and bad traffic today and yesterday. This is the first 2 days we have ever had in 2 years with no sales. We aren't even getting likes and comments on the ads like we normally do. Traffic is down and sales a nothing. The only thing it's doing normal is spending all our money for nothing? I am sure I am not the only one. My red said it's probably because of the holiday weekend wich makes no sense to me. They have to say something I guess. In the last few weeks there were at least times of the day when they seemed to be fixed it's so up and down all the time now.

Facing a weird issue....ads spend normally for 30–40 mins, then spending gets stuck for ~1 hour, and suddenly spend spikes with very high CPC & CPM. Anyone else experiencing this or found a fix?

I sell a product that is rarely going to be repurchased (a book series). I've been running campaigns with a 180-day purchaser exclusion, and results are all over the place.

The primary argument I've heard for NOT excluding previous purchasers is that the algorithm uses previous purchasers as a starting point to expand into colder audiences.

But I have a very seasoned pixel, shouldn't it know exactly who my customer is?

If I use a 180-day purchase exclusion, does it just ignore ALL the customer data from the last 6 months? That doesn't make any sense.

Outside of social proof and comments (I use the same post ID, and I already have tons of social proof) why would I spend money on traffic that isn't going to convert again until a new product is released?

Interested to hear the thoughts on this.

Hi, being transparent here

I’ve been in ecom for a while and I’ve never run ads. I did invest in an ebook from an ads professional who works with multiple brands and scales really well.

My business is doing okay right now, but I know ads are what will help me reach the revenue I’m aiming for.

I’m stuck trying to figure out what makes the most sense:

Should I learn and test ads myself first, or hire someone?

My hesitation with hiring is choosing the wrong person. I also don’t have thousands to consistently pay $2,500+ a month to an ads agency , which is what I’ve been quoted so far.

Would love to hear from people who’ve been in this position what worked for you?

CPM is falling within a normal range for me but conversion and spending has dropped since Thursday. It seems like when my CPP rises Meta wants to exceed my budget and when it’s within a good range for me, only half my budget is spent. How are things for everyone else?

I wonder how your strategy’s look like when you run partnership ads at scale, on how to handle comments.

Currently we have almost a fulltime job to check/hide these comments on partnership ads.

We don’t respond to positive ones yet, is it worth the effort? Im reading about testimonial comments as well?

So far, i have not been able to get our blacklisted words enabled on partnership comments or any automation tools. So its all manual work.

Ignoring negative comments really hurts roas.

Hi,

I've been trying to add pixel tracking to my ad campaign. I already tried set everything up with Shopify and I think it has been connected. However, It still keeps saying that my Pixel is inactive. This is my first Ad campaign and my first pixel set up. Could it be the case that it's inactive because I haven't run any ADs with pixel installed before?

Hey everyone, I’m F19 and a full time college student. But to be honest, it’s truly not where my passion is, I’ve always wanted to build a career away from the 9-5. At 16 I had a small taste of success hitting 30k in revenue, and consistent 1k days. It was short lived as my CPA cost eventually rose, nothing I did worked, and my parents had me shut down the store. I then decided to learn day trading in my free time from school. For 3 years I poured my heart into it, adjusted every aspect of my schedule and self to fit the mold. It wasn’t until I recently realized it may not be the right path for me, it wasn’t a concrete skillset I could find assurance in, the ambiguity got to me, by no means was it an easy decision but I stepped away. I really want to get back into business but the landscape of TikTok ads seems to have completely changed ever since TikTok shop was created, and it seems only the big fish have remain. Meta ads seem to be the best option right now, but I’m seeing this subreddit being filled with issues arising like account bans, performance changing, etc. Am I coming at the worse time or what? 😭 I’ve been working on a website, creatives, and my first campaign in the past week and finally just got it published today. I honestly thought I had a decent meter for what would convert but the results are underwhelming. I’d love to take it as constructive criticism and improve my creatives, page, or offer. But I’m conflicted because I’m seeing people saying their results have been terrible so idk if it’s an internal or external issue. Can someone with more experience please help me out please? I would be eternally grateful

Every fucking weekend dude. I used to start campaigns thursday so that it'd have 24 hrs to do w.e then be up n ready for friday and weekend. That was my weekly squeeze and dopamine hit.

I haven't had this strategy work for 2 months now. Every fucking weekend there is some fucking thing going on with fucking meta. Either its 0 results without a reported outtage or its 0 results with a reported outtage.

Today is looking about the same. It was fine until 1:30 am. I went to sleep at 2am EEST. I have no idea what fuckery has happened, but there aer maybe 30 cents more spent for 6 hours. The new campaign hasnt even spent 5% of its budget.

Usually I wake up to 30-40% of the budget spent. I have late night shoppers. Some of my target audience cannot really sleep at normal hours so nights are a good time for my ads..

Curious to hear what ur BM is showing...

Hey guys,

Quick question — I have one CBO campaign with a single ad set running for 2 months (static ads, performing well).

I tested 5 video ads in a separate campaign. Now I want to use them in the main one.

Should I:

•	Add videos to the existing ad set, or

•	Create a new ad set in the same campaign for them?

Don’t want to mess up performance but also want the videos to scale.

What would you do?