r/FacebookAds

I can't actually take this platform anymore. It is a fight EVERY TIME. Now it's just adding relevant images to my ads without my control, none of which have anything to do with the ad I am currently putting together.

And don't even get me started on Site links, which now don't turn off unless you delete all the ones they've generated for you.

I wish there was another way, does anyone have a platform you use that isn't the direct Facebook Ads?

It’s aggravating as hell. 80% of my screen is taken up by them begging me to turn on their buggy and incoherent AI enhancements to add meaningless “points” to my ad campaign. Is there no option to turn these infuriating suggestions off??

Related Media is an option i've been turning off every few days for the past 3 weeks for over 50 ads across 12 campaigns.
It's still officially, in the ads dashboard, turned off now.

Yet I've just seen our f'ing Christmas ad in my news feed.

I think this might just be the final straw and we turn off meta ads to move fully over to google.

This is absolutely insane that we're spending money showing old, seasonal ads 6 months after we stopped showing them after I've had to tell meta to stop showing them multiple times a week and now they're just doing it anyway? Absolute wild. Purchase cost has doubled from what it was in Feb too.

From a Trillion Dollar Market Cap company.

Our traffic is up 500% from yesterday and it’s all data center traffic. Our Shopify backend is basically a sea of blue dots and they’re all bots.

After andromeda we’ve learned to just ignore data center traffic (and CR is now a useless metric), but this seems especially bad.

Just curious - is anyone is having the same experience today?

Anyone else have the opposite problem with bid caps where you're spending TOO much?

Trying to test bid cap campaign after hearing how well they work on accounts with good purchase history but my issue is the opposite of what most people are having. I'm overspending vs people usually complaining about not getting any spend.

Setup:

• CBO, $5k inflated budget

• 1 ad set

• 3 ads duplicated from my scaling campaign (all same angle, 100+ orders each). Proven ads, they just stopped scaling but were still consistently profitable figured these would be good ads to test bid cap. Turned the originals off.

Test 1 7 days:

Bid cap set at 30-day CPA +20%

Result: High CPA, 0.8 ROAS. One ad hit 4x CPA before its first conversion.

Test 2-4 (5-7 days each):

Bid cap at 30-day CPA, then -10%, and -20%

Result: Still spent almost as much as the +20% test every time. 1.2 ROAS average, only 1 of 3 ads profitable.

Pixel has a few thousand orders of history. These exact ads are profitable in their original campaign. I turned them back on and they went right back to normal performance.

Bid cap campaign doesn't seem to be doing anything different, it's spending, pacing, and behaving exactly like a highest volume campaign would, just with worse results.

My business is slowly clasping this year. We went from 1 million in sales last year to badly 200,000 this year. We started seeing a huge decline in March and we haven’t recovered. We’ve had several good days here and there, but nothing consistent. Are there any platforms working for people right now? We’re in women’s clothing and accessories. We have Google and we’re about to give Pinterest a go, but I have no idea how much I need to be spending on either and what kind of results I should expect. I tried TikTok, but that was a huge flop. We had several fraudulent orders. Thanks!

¿A alguien más le pasa esto con las campañas? 🤦🏻‍♂️

Ayer saqué 10 ventas por mensajes, me fue súper bien 🔥

Costo por conversación bajísimo, campañas sanas, todo correcto.

Y hoy… de la nada me baja la “oportunidad” a 22 😑

No hay errores, no hay rechazo, no hay problemas en la cuenta… pero prácticamente te empujan a subir presupuesto.

Y uno siente que ya no es:

“haz buenos anuncios”

Sino:

“o inviertes más… o dejamos de mover tus anuncios” 💸

Lo peor es el miedo de tocar campañas porque a veces uno sube, baja o mueve algo… y quedan congeladas o nunca vuelven a rendir igual.

Ya cansa mentalmente 😓

¿Alguien más siente que últimamente está así?

¿Les ha pasado y cómo lo han manejado?

Hello best people, I litterally tried everything… launching new stores. Making more then 300 different creatives angles etc, static ads, ugc, and more ! Budget is 100 eu per day and even tried 200 but we have never gotten out of the learning phase… The product and webshop we have is a proof of concept store (meaning others launched it succesfully with the exact same layout etc). Wtf can i do im tired of trying but I wont give up. I don’t think its te creative or the offer. Because other people are selling it already with success. I think the pixel is fucked up, we do not have purchase data so it already looks for nothing ? Our coach told us to set on purchase event. But we do not have any purchases yet… I can give more info ofcourse. If someone can help me out, and the ads start performing, You will receive money for the work ofcourse. Are there maybe some settings i’m missing? Or wtf can it be ? if we did more then 300 different creatives I dont think it is the creative or the angle…

Thanks

If i dont reply on this please email me at: Charifmanagement@gmail.com

A thing I didn’t fully appreciate until recently:

“Server-side tracking” and “better Meta attribution” are not automatically the same thing.

A lot of setups assume that once Purchase events are sent through CAPI/server-side pipelines, attribution problems are basically solved.

But after digging into different architectures (GTM + Stape forwarding flows vs backend-native CAPI flows), I realized they fail in very different ways.

In browser-assisted server-side setups (web GTM → sGTM/Stape → Meta), the browser is still effectively the source of truth.

So if the browser-side event/session breaks first:

• ad blockers
• browser changes
• thank-you page failures
• delayed purchases
• session loss

…the server-side Purchase event may never be generated correctly in the first place, which can eventually lead to Shopify/Meta purchase mismatches or even duplicate Purchase events if deduplication breaks along the way.

On the other hand, backend-native CAPI systems are much more reliable for event delivery because the backend/order system becomes the conversion source of truth.

But those setups have a different problem:

Meta still needs identity continuity.

If browser identity signals (fbc/fbp/IP/UA/hashed identifiers) are not persisted and propagated correctly, Meta may successfully receive the Purchase event while still failing to attribute it back to the original ad click — resulting in the same “Meta underreporting” symptoms from a completely different failure point.

Which means:

successful event delivery ≠ successful attribution.

That distinction cleared up a lot of confusion for me around:

• Meta underreporting
• low EMQ
• Shopify vs Meta purchase mismatch
• “server-side but still inaccurate” setups
• browser/server deduplication problems

Muito ruim, e a hora do metastatus não atualiza.

Who else had a Saturday and Sunday, reminding them of the old days. Nearly 300 orders per day, healthy revenue, and a 4+ return on ad spend. It was grinding, looking good, then 10pm rolled around, flatlined. It's like our ads turned off at 10pm. Monday all day, 1.8 ROI, still hasn't recovered.

Now, to be fair, we did go over our budget quite a bit Sunday, but I'm good with that, Meta. Spend your butt off if it's getting a return. But that's not why it shut off.

And it hasn't really turned back on again either, it's Tuesday at 4pm.

After two phenomenal ad only days (no emails), we get the polar opposite, at the stroke of "midnight". As if the week officially resets and everything starts over learning again. It's like a light switch, a cliff.

These are impossible scenarios in a platform that is functioning. For 12.5 years we never saw a drop off from Sunday to Monday. Maybe 30 orders or so. But not in ad performance metrics. Not until about 18 months ago, Monday's became a nightmare.

For data sake, we are EST in Cleveland. We spend 3K a day on our ads. We are a 14 year brand, solid product, in demand, and when the algo works, our problem is keeping up with demand. But anymore, it's the algo that's not working.

Why does it reset into Monday? What causes it? Does anyone else see it?

Meta ads are so weird sometimes.

Yesterday:
Revenue: €2.7k
Profit: €1.5k

Today:
Revenue: €1.2k
Profit: €381

Same campaigns, same creatives, same targeting.

Do you guys ignore bad days and only judge after a few days, or do you actually make changes quickly when performance drops hard?

O facebook simplesmente não está verificando nenhum cartão meu, fala que tem 0 Reais de saldo pendente, tento cobrar, fala que está tudo ok, atualizo a pagina e o Looping infinito volta 🥲🥲🥲🥲🥲🥲🥲

alguém tem alguma solução pra isso?

A few issues i'm noticing today:

1. Instagram placement isn't working for my new ads I launched (won't show instagram with comments)

2. Every time I turn off website highlights they turn back on.

3. Every time I turn off product carousel as a format display option it keeps turning back on

I mostly see people say its really good for retargeting but my educational toy brand is just 2 months old so there isn't much to retarget. Should I use advantage plus catalogue ads or avoid it?

Hi everyone,

We are currently running Facebook ads for our HVAC marketing agency and have invested around $10k so far. The campaigns are generating a good number of leads that are relevant to our business, but we are facing challenges in turning these leads into paying clients. So far, only one client has signed on despite the ad spend.

Our follow-up system is already strong, but I would still really appreciate. Any advice on tactics, processes, or approaches that have worked well in the HVAC industry would be extremely helpful.

Looking forward to learning from your experiences!

We have been running Meta ads for the last 2 years, but from the last 2week, all of a sudden we are seeing 0 ad spend, 0 clicks, and 0 impressions. None of the ads are delivering.

Earlier, we had a credit line issue(technical gitch) which caused low credit line restrictions and same as been resolved automatically by meta no appeal.

There are no account restrictions, policy violations, or errors showing in the account everything looks normal from our end.

Even newly created ads are getting approved successfully, but they are still not spending.

Hello everyone. Up until now I have done my best to ignore meta recommendations. I don't have a big budget for ads, being a very small company. The recommendations were almost daily to modify the budget of a campaign or to use advantage automations. Ignoring these recommendations, I had decent results. But today, suddenly, the opportunity score reached 1. And it seems that today I don't even have calls or messages from potential clients like I usually do. What do you think I should do? Should I wait and see if anything else happens or should I take their recommendations into account. I'm afraid that by applying the recommendations, the campaigns will enter the learning phase and with the small budget I have, I won't have any results anymore. Thank you very much for the information! 🙏