What do you wish more people actually understood about what you do?
Not looking for a lecture. Just genuine curiosity.
There’s a lot that happens between a green bean and what ends up in someone’s cup — and most people drinking that coffee have no idea. Whether it’s the science, the craft, the business side, or just the daily reality of the job — what’s the one thing you wish the average coffee drinker knew?
All experience levels welcome. Home roasters too.