Is the build vs buy decision for ecommerce chatbots still worth debating?
The "I'll just call the OpenAI API and build it myself" take on ecommerce chatbots makes surface level sense because the underlying intelligence is from the same foundation models anyway
But the problem between "the model can answer questions" and "the model answers ecommerce questions without hallucinating on live SKU data" is the part that gets wildly underestimated, hallucination prevention, knowledge base grounding, confidence thresholds, catalog sync, escalation logic, all of that gets rebuilt from scratch every time a brand takes the DIY route.
Did anyone who's been through a full internal build happy with that path in hindsight?