r/musicmarketing

Hey everyone,

I thought it could be cool to build a collaborative thread where we all share short-form video captions that actually performed well (Reels/TikTok/Shorts).

I’ll start with one that worked for me:

Caption: “my lawyer is already talking to Guasones (what a mess)”

Context: People were saying my song sounded similar to theirs, so I leaned into it with humor.

Result: Got strong engagement and comments.

If you want to contribute, you can use this format:

Caption:

Context:

Result:

Let’s build something useful for everyone

Actually, it was ‘Release Radar’!! I thought it only played the track to followers (and I only had eight when the track was released...)?? I only had 130 listen in 10 days and I’d spent 50 euros on Meta Ads (which didn’t bring me many plays, but which may have helped Spotify understand my target audience). Just goes to show, it is possible to start from (almost) nothing. I have 350 now, let'see what happened next ! Ask me if you have questions !!

Hey everyone, quick question about Instagram video formats.

Is it okay to post 16:9 videos on IG, or does that hurt reach compared to 9:16? I know vertical is preferred for reels, but I’m wondering if horizontal content still performs decently or if the algorithm basically pushes it down.

We talked to some local groups and they wanted a fortune. The playlist promotion websites are a joke. She submitted her songs and got a half-assed rejection letter. There goes that money. One website essentially markets a 30% approval rate. Or others are definitely spamming their accounts.

I think the playlist idea is great, but it’s definitely not in the artist’s favor. I told her I should build something better.

So I've been making music for a while now and I've had 2 viral moments before, but didn't know how to capitalize. I had 1 song go crazy on Youtube years ago before my ex-partner screwed me over and deleted my original Youtube channel and I had another song go crazy on Soundcloud before THAT account got deleted. I've had terrible luck with people to the point where I don't really trust anyone to run my stuff anymore.

So in February, I made a fan page on Facebook and tested a bunch of Meta Ads for the first time and while all of the songs have done well for the most part, I have 1 song that's going crazy right now.

As of this moment, it's sitting at 556 shares, 1800+ likes and 255 comments (although a little over half of those are me responding to those comments). From March 21st to today I went from 50 followers to 828. There's a few problems though.

A). I can't really monetize the song, seeing as it's the Children's Story by Slick Rick on the instrumental. I knew it was a good song, but I didn't know it would get THIS kind of love and I kind of wish I could've done it to an original beat now.

B), Since it's an ad, it's a dark post which means once I stop paying for the ad, my interactions and stuff will be gone until I start boosting again.

C) While I have a TON of songs lined up in the que, I kind of can't afford to boost everything for a few months...my family and I are going through some personal issues and I can't really work as much as I usually do to back my promotion financially.

I don't really know the promotion game like that tbh. I had a friend get me to repost the same song a hundred times with different content and it didn't really move the needle for me to the level of this song. I'm kind of just focusing on getting the songs in front of as many people as I can, and feeding people a new song every Friday. I'm just trying to figure out what to do from here...