I submitted my startup idea to 80+ directories last weekend. The traffic was small… but the side effects were surprisingly useful
Most founders ignore directories. Feels outdated. Feels like early SEO hacks. Feels like nobody actually clicks them. I thought the same. Last weekend I tested it anyway.
Background: After work I've been building a small side project. Every time I launch something it gets basically zero traffic. So instead of adding more features, I spent a quiet weekend trying distribution.
The experiment: I manually submitted the project to 80+ startup directories over ~2.5 days. No automation. Just forms and copy/paste. Each submission took about 2-3 minutes. Some required email confirmation. Some wanted a custom description.
Rough results after ~2 weeks: ~55 listings approved so far, ~40 backlinks indexed in Google, 20-30 visitors/day coming from random directories, 5 signups (mostly from smaller niche sites), Google indexed the domain way faster than my previous projects.
Nothing huge. But something interesting happened. Directories create a baseline. Not spikes. Not virality. Just steady small discovery.
A few that actually sent real clicks: BetaList, Uneed, Launching Next, MicroLaunch, Dev Hunt.
Mistakes I made: First 15 submissions I reused the same generic description. Those barely got any clicks. Later I rewrote them slightly for each site (different hook, clearer audience). That performed noticeably better. Spacing submissions over a couple days also seemed to help indexing.
Where I found most of the directories: Honestly the hardest part was just finding them. Reddit posts and old blog lists were scattered. While digging I ran into a pretty big curated directory list someone compiled inside FounderToolkit and used that as a reference while submitting. Made the process way faster since everything was in one place.
Curious if other founders here still use directories for early traction or if this was just a lucky experiment.